Tag Archives: world cup

Thanks goes out to one like-minded gent and appreciator of the creative side of the game – Eric Beard for introducing Kendall and myself.

Kendall is a designer based out in the US who was fortunate enough to work with Nike, producing a series of Newspaper headline inspired prints that were used as part of the back drop for a Nike product shoot.

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Showcasing the limited edition Neymar JR Golden Hypervenom that he wore in the latter stages of the World Cup, each print uses elements of the Brazilian national team – charting the career path that Neymar has been on.

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Beautifully done, I’ve got so much time for these. If the boots were not beautiful enough, then the associating art work tips it to another level. See more of Kendall’s work here.

We’ve been fortunate enough to feature the work of Steve Welsh on a few occasions. Arguably, he is one of the biggest and best names in the creative world of football. Striking up a client list that includes the BBC and adidas to name a couple.

Notably, his work for the BBC for the 2014 World Cup coverage, that was nothing short of incredible. You can see heaps of his delights, here.

On this occasion though, we’re celebrating the completion of his A-Z series of football. Illustrating and designing some of the biggest names to have graced the game, it is the perfect coming together of football and it’s creative offerings.

gullit miniboro

zlatan miniboro

baggio miniboro

cantona miniboro

le tiss miniboro

ujfulusi miniboro

You can see them all and buy them in beautiful print form, heree.

Can’t shout about this enough. Utterly tremendous.

Football has a unique trait in that it only takes one word to jog a million memories. Football boots, for so many reasons manage to strike that chord so sweetly. Every football lover remembers their first pair along with all those beautiful moments – watching, playing and supporting.

The word iconic is to be used sparingly, to be saved for moments of brilliance – that stay in the mind, carrying a legacy.

There’s no arguing about the Morelia from Mizuno – it has stood the test of time, going through tweaks rather than overhauls. For 30 years, this boot has graced the world’s biggest stage and it has done so, in a strong and unique fashion.

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Last week, the fantastic LDN19, Pro Direct’s mecca of football was host to a night that marked this momentous occasion – showcasing the Morelia and its story.

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The main attraction – Pro Direct Soccer have teamed up with Mizuno to release a limited edition collectors pack – all three boots from the Morelia journey.

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LDN19, if you’ve not been before, is a feast of football innovation – arguably the future of the retail environment it sees Pro Direct take their digital roots and meet brick and mortar in the middle.

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Interactive screens mean the customer or visitor can learn about products – in the case the history of the Morelia – all with beautiful photography and fine delivery of course.

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Same goes for the walls – it’s like takinh the time to frame your favourite prints, put them up on the wall and then have the ability to change them on the fly. A dream!

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This also gave Mizuno the chance to bring their story to the fore – Some truly memorable footballing moments have happened while in the presence of a Mizuno boot. It’s not until you get up close to their boots until the memories come back and you realise just how stunning they are.

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These are truly one of the most incredible boots, ever. If we don’t see these return in some form, it would be a travesty.

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And as well as a glance back at the past, it gave us a chance to see where the brand is now and boots that are being championed today. Again, a range of models were on display and again, it wasn’t until up close and personal until you realise the engineering and craftsmanship that has gone into these boots – utterly awesome.

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Truly one for the lovers of design and football, Mizuno clearly has a lot in it’s locker. This anniversary gave cause to shout about a product that has lasted, emphatically but moreover, it ignites those flames – I cannot wait to see what comes next.

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A great evening and I hope these pictures go someway to help present, what is a fantastic collection. A big thanks to Pro Direct Soccer and their LDN19 team for having us along with Mizuno.

You can see the whole range of Mizuno Morelia boots on sale here.

The limited edition Morelia box set is available here along with heaps more information about the 30 year anniversary.

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With spring in the ascendance and summer around the corner it gives us another chance to look at the feast of football design, culture and nostalgia that is Nike F.C.

The Spring 15 collection is now available featuring many a fresh product.

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Nike FC Spring 15

If you need a reminder as to what makes this collection SO good, I’d urge you to take a look at the book. It summarises the legacy, the players involved and contains heaps of bespoke art work and photography all supporting this undercurrent of footballing damn right glory.

Illustration, design, photography – all centered around football.

You can see the full book here by tapping this image below:


Here’s a snippet…

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You can find out more about the Nike F.C. Spring Collection here.

Recently you might have seen a couple of posts about pre-season campaigns by a couple of clubs on home shores… I thought it only right to take a look at some work that is going on overseas. Where better to look than Brazil?

And so, here is ‘Cada 1 é 11’ by Brazilian giants Sport Club Internacional – direct translation of ‘Each 1 is 11’ – a campaign that aims to express that the fans are as much part of the starting 11…as the starting 11. Quite often the 12th Man and inspiration behind the name of this here blog, there’s no denying that fans make the beautiful game we all go nuts for.

Sport Club Internacional design football website 12elfth man nike 1

With the help of Brazilian photographer Thiago Peraça the Porto Alegre based club have delivered a campaign of high value – sporting a pretty swish (swoosh) kit in a belter of a stadium to boot.

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This is a really smart campaign – so clean and well packaged – this is piece is in the build up for an upcoming fixture. Simple and effective.

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How about this for a place to do the biz too – the Estádio Beira-Rio, notably one of the 2014 Brazil World Cup Venues. It’s a work of art in itself.

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Stellar campaign, kit, design and fans – ace. Find out everything you need to know about Sport Club Internacional here.

adidas today rolled out a new series of films featuring some of the biggest sporting names on the planet – from the the football world; Messi, Suarez and Bale all feature.

The tag line for the campaign sums it up perfectly.

Yesterday is gone. Today is up for grabs. Do something and be remembered. No one owns today. Take it.


“Sport 15 is more than a campaign. This is a long-term investment into our brand,” says Eric Liedtke, adidas Board Member responsible for Global Brands. “adidas has a longer legacy in every sport than any of our competitors. We know sports and athletes better than anyone else.”

The film series brings to life what can happen in a split moment in sports. It looks at the unique role sports plays in our culture where every moment is a chance to redefine yourself and create something new for you or your team.

“In sports, no one owns today,” said King. “Every minute of every game is up for grabs and yours for the taking.”

Loving this set of portraits that have gone with it:


Pretty damn smart.