Tag Archives: print design

Boots that reflect the man – Cristiano Ronaldo is certainly not short of glamour. Winning is always his number one aim and with winning comes silverware.



This latest addition to the Mercurial Superfly CR7 collection is inspired by trophies.

Leveraging the unique shimmer effect that initially debuted in black last October. The new colorway is inspired by the silver trophies elite players like Ronaldo pursue this time of year. The shimmering silver accompanies an obsidian Dynamic Fit collar and an orange pop of color on the Swoosh and the CR7 logo.



The Mercurial Superfly CR7 Silverware is built for speed. The Dynamic Fit collar helps the boot act as an extension of the body and locks down the foot at full velocity. The micro-textured Nike Flyknit upper provides a barefoot-like feel that gets the foot closer to the ball and closer to the ground for increased control. A highly responsive carbon-fiber plate is designed to provide explosive speed on the pitch.

How incredible are these?

The Mercurial Superfly CR7 Silverware will be available exclusively via the Nike Football App on March 18 and on March 20.

When the level of creativity on show is on par with the beauty of the game, you can’t help but have massive appreciation for those who have gone that extra mile.

This one, may well be plucked from left field for us on English shores however the respect and appreciation is certainly on a global scale.

The story of Mexican side Leones Negros Universidad de Guadalajara is a fascinating one – established in just 1974 they ceased to exist post 1994…until recently.

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A turbulent past, the club was promoted to the Mexican top flight in 2014 and are grabbing the resurgence with arms open.

With this on the field success has also come a feast of off the field brilliance.

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The designers at the club have done a tremendous job in re-shaping the image of the club. Their work is beautiful. This is how they promote upcoming fixtures.

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That kit – a top collar, splattered in sponsors and those socks – I actually have a lot of love for kits like this. As much as I like the minimal approach, the balance of so many things on one kit…I like. Cracking beard that man, too.

Utterly awesome, I’ve got myself a new favourite Mexican team. Game on.

You can find out more about the club and see their superb site here.

Big respect to Édgar Mendoza Torres – the art director behind this work. See his behance profile here.

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Following on from the likes of Everton and Wolves – it’s damn good to see another club take a fresh direction in their approach to inviting supporters to join as season ticket holders.

Hibs are the latest club we’re taking a look at. Their simply brilliant, clean and all-round top drawer execution of #WEAREHIBERNIANFC is stellar.

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Excellent photography, a responsive website and a brilliantly shot video package the all round product in fine fashion.

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Competitively priced the actual structure of the tickets offers good value for money with the club actually reducing their prices for the 2015/16 season.

Watch the video that brings it all together here:


Ace isn’t it?

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You can find out everything you need to know about the campaign along with ticket prices etc here.

For me, the first taste of the work by Joe Gamble was spotted in the shape of the fantastic Square Ball. A long time contributor, Joe’s work is reminiscent of the great Quentin Blake with a contemporary twist. He’s also featured in one of our favourites – the brilliant Pickles.

Working predominantly within football, his work is beautiful – a real celebration of football art.

Here’s a snippet. (Oh Cantona!)





Most recently Joe has taken on custom paintings and is open for commissions. An example from the Leeds faithful:


A very talented chap, please check out his work here.

The art that has blessed railway lines up and down the country is certainly something to be treasured, our creative past is in many ways what defines our future – it’s certainly where a hefty chunk of inspiration will always come from.

Taking this style and applying it to lost football grounds, well that’s got brilliance written all over. It’s exactly what the good folks over at Dorothy have done. Marking a few stadiums that will forever live in the memory if not in physical form. Highbury and Wembley to name a couple.

These are beautiful, utterly beautiful.


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Take a look and should you wish, you can grab one here.


Football has a unique trait in that it only takes one word to jog a million memories. Football boots, for so many reasons manage to strike that chord so sweetly. Every football lover remembers their first pair along with all those beautiful moments – watching, playing and supporting.

The word iconic is to be used sparingly, to be saved for moments of brilliance – that stay in the mind, carrying a legacy.

There’s no arguing about the Morelia from Mizuno – it has stood the test of time, going through tweaks rather than overhauls. For 30 years, this boot has graced the world’s biggest stage and it has done so, in a strong and unique fashion.

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Last week, the fantastic LDN19, Pro Direct’s mecca of football was host to a night that marked this momentous occasion – showcasing the Morelia and its story.

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The main attraction – Pro Direct Soccer have teamed up with Mizuno to release a limited edition collectors pack – all three boots from the Morelia journey.

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LDN19, if you’ve not been before, is a feast of football innovation – arguably the future of the retail environment it sees Pro Direct take their digital roots and meet brick and mortar in the middle.

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Interactive screens mean the customer or visitor can learn about products – in the case the history of the Morelia – all with beautiful photography and fine delivery of course.

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Same goes for the walls – it’s like takinh the time to frame your favourite prints, put them up on the wall and then have the ability to change them on the fly. A dream!

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This also gave Mizuno the chance to bring their story to the fore – Some truly memorable footballing moments have happened while in the presence of a Mizuno boot. It’s not until you get up close to their boots until the memories come back and you realise just how stunning they are.

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These are truly one of the most incredible boots, ever. If we don’t see these return in some form, it would be a travesty.

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And as well as a glance back at the past, it gave us a chance to see where the brand is now and boots that are being championed today. Again, a range of models were on display and again, it wasn’t until up close and personal until you realise the engineering and craftsmanship that has gone into these boots – utterly awesome.

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Truly one for the lovers of design and football, Mizuno clearly has a lot in it’s locker. This anniversary gave cause to shout about a product that has lasted, emphatically but moreover, it ignites those flames – I cannot wait to see what comes next.

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A great evening and I hope these pictures go someway to help present, what is a fantastic collection. A big thanks to Pro Direct Soccer and their LDN19 team for having us along with Mizuno.

You can see the whole range of Mizuno Morelia boots on sale here.

The limited edition Morelia box set is available here along with heaps more information about the 30 year anniversary.

In featuring the work of Everton and their brilliant We Are Chosen campaign recently, it was a bit of a treat to find the collaborative work between Only A Northern Soul and Everton in support of a couple of fixtures not long gone.

The first of two we’ve chosen to fixture comes from the Everton v Krasnodar Europa League game in December.

James Blakeborough of Only A Northern Soul helped describe how the creative came about:

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The idea initially came from the fact that Everton ahd qualified for the next round ahead of schedule and wanted to thank fans by lower prices for the last game. So I dug out plenty of shots the team clapping after the game to use obviously, it was a russian team so, constructivism was on the cards, but red was a no no, hence the colours and I added a bit of depth with the drop shadows, to literally lift things a bit.

Although The Toffees may have got knocked out of the FA Cup by West Ham, the supporting creative provided a tasty source of inspiration.

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James goes on to say:

I decided to reflect upon Evertons past glories in the cup, using photos that perhaps hadn’t been seen by too many. the game info and call to action were held in the silhouette of the cup which sits subtly within the artwork (everton in the cup! get it). Since 1886 is a reference to Everton’s first ever cup campaign. Unfortunately the team bowed out after only two matches (1 tie plus replay). Going out by the smallest of margins 9-8 on penalties to West Ham after
one hell of a game in the replay at Upton Park.

Absolutely top stuff. You can see more work from Only A Northern Soul here – looking forward to seeing more great work come out of Everton HQ – the We Are Chosen campaign, Umbros ‘Fabric of Everton’ Kit launch – there’s a lot of good coming out of the North West. As ever, a hub for creativity.