Tag Archives: poster

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A million stories to be told and countless people doing them. That’s one of the greatest things about football in my opinion. Clubs, players, fans and staff – all have countless stories and memories – fresh ones created each week.

Documenting these, and in brilliant fashion too, is something that many are doing. Today’s emphasis is on Nottingham Forest – a club of clout – winners at the highest level.

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This is the clubs matchday programme. It’s packed with a variety of content and presented in well balanced fashion, the delivery is of high quality and rich in value.

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Championing art, the club take a genuine interest in the art of the game. As you can see in these we share the appreciation and they have collaborated with many artists and designer who we have championed too – simply awesome!

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Like-minded appreciators, the club clearly are. Brilliant photography, a smart layout and overall attention to detail clearly goes into their design work. It’s a big year for the club as they look to celebrate their 150th anniversary which I’m sure will be celebrated in a similarly well crafted way.

This is how they are presenting their 2015/16 season ticket campaign.

2016 season tickets


Thanks goes out to one like-minded gent and appreciator of the creative side of the game – Eric Beard for introducing Kendall and myself.

Kendall is a designer based out in the US who was fortunate enough to work with Nike, producing a series of Newspaper headline inspired prints that were used as part of the back drop for a Nike product shoot.

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Showcasing the limited edition Neymar JR Golden Hypervenom that he wore in the latter stages of the World Cup, each print uses elements of the Brazilian national team – charting the career path that Neymar has been on.

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Beautifully done, I’ve got so much time for these. If the boots were not beautiful enough, then the associating art work tips it to another level. See more of Kendall’s work here.

We’ve been fortunate enough to feature the work of Steve Welsh on a few occasions. Arguably, he is one of the biggest and best names in the creative world of football. Striking up a client list that includes the BBC and adidas to name a couple.

Notably, his work for the BBC for the 2014 World Cup coverage, that was nothing short of incredible. You can see heaps of his delights, here.

On this occasion though, we’re celebrating the completion of his A-Z series of football. Illustrating and designing some of the biggest names to have graced the game, it is the perfect coming together of football and it’s creative offerings.

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zlatan miniboro

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You can see them all and buy them in beautiful print form, heree.

Can’t shout about this enough. Utterly tremendous.

Regularly one to appreciate a good campaign and the delivery of the creative, one jumped out at me as championing its creative elements most recently and it’d be plain wrong not to share it.



AKQA – an agency of serious clout. You don’t have to look hard to find a piece of brilliant work that has origins of this innovative company.

Equally, NIVEA MEN has had a close relationship to the football community. Liverpool’s official grooming partner after all.

These heavyweight brands teamed up recently, bringing together a group of players from the proud history of Liverpool; John Barnes, Ian Rush, Jason McAteer, Michael Thomas and David Fairclough to form a Liverpool FC Legends team, led by manager Roy Evans.





And so AKQA and NIVEA MEN have kicked off a search for a 5-a-side team worthy of going the distance with these legends.

The winning team get an all-expenses paid trip to Liverpool to meet the legends and receive training tips before playing a five-a-side match against their heroes.

So that’s the background – You can get involved here.



The stand out of the campaign has to be the illustration – it’s utterly beautiful. A perfect way to blend the product, players and the overall campaign. A fine art delivery and precise execution.


In the first in a couple of posts this morning dedicated to beautiful football kits, we kick off with the new away kit for The Netherlands National Football Team. Representing what a nations footballing culture is all about is a tough ask but that is what Nike have set out to do with this number which combines the country’s evocative national colors with a unique graphic design that captures the exhilarating speed of their football. Cool hey?

The Dutch are renowned for their speed and attacking style of play, moving the ball around the pitch quickly and surging forward at pace. The kit design represents the speed, movement and energy of the national team and combines innovative graphics with the iconic classic Dutch color palette of orange and white. After appearing on the cover of the latest Green Soccer Journal, photographed brilliantly too I might add, Gregory Van Der Wiel is clearly a leader in the football cool department.


He’s naturally involved in this kit launch, noting; “This is a beautiful looking kit, really fresh but classic, and represents the Dutch spirit. When I put it on I feel inspired to play well for my country, the team and the fans,”


The shorts feature a printed gradient speed graphic consisting of orange and white light rays, which extends up the side panels of the shirt to represent their distinctive style of football.


The innovative graphic on the shorts creates a strong sense of motion and a blur of color and light when the Dutch players are in action. SERIOUSLY ACE SHORTS.

The color in the graphic is most intense in the middle and the deep hue comes together near the waist on the shorts and on the hem of the shirt before gradually becoming lighter down the shorts and up to under the arms of the shirt.


The white base of the away shirt amplifies the famous saturated orange of the home shirt in the graphic, crest and numbers. The renowned Dutch graphic designer and typographer Wim Crouwel created a special font for the names and numbers on the kit. The bold and modern font also maintains a distinctly retro appearance, reminiscent of the style seen throughout football during the 1970s.


The away shirt continues to feature the enlarged lion symbolizing Dutch football values of simplicity, honor and unity. A pennant tab inside the back of the neck displays the crown that sits upon the lion’s head on their association’s crest.


The new away socks are white with a wide tonal stripe of chevrons on the calf at the back.

While the new kit features Nike’s signature style and passion, it has also been designed to offer players the very latest in performance innovation, kit technology and environmental sustainability.

The new away kit will be available in stores and at starting March 21.

When the level of creativity on show is on par with the beauty of the game, you can’t help but have massive appreciation for those who have gone that extra mile.

This one, may well be plucked from left field for us on English shores however the respect and appreciation is certainly on a global scale.

The story of Mexican side Leones Negros Universidad de Guadalajara is a fascinating one – established in just 1974 they ceased to exist post 1994…until recently.

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A turbulent past, the club was promoted to the Mexican top flight in 2014 and are grabbing the resurgence with arms open.

With this on the field success has also come a feast of off the field brilliance.

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The designers at the club have done a tremendous job in re-shaping the image of the club. Their work is beautiful. This is how they promote upcoming fixtures.

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That kit – a top collar, splattered in sponsors and those socks – I actually have a lot of love for kits like this. As much as I like the minimal approach, the balance of so many things on one kit…I like. Cracking beard that man, too.

Utterly awesome, I’ve got myself a new favourite Mexican team. Game on.

You can find out more about the club and see their superb site here.

Big respect to Édgar Mendoza Torres – the art director behind this work. See his behance profile here.

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Following on from the likes of Everton and Wolves – it’s damn good to see another club take a fresh direction in their approach to inviting supporters to join as season ticket holders.

Hibs are the latest club we’re taking a look at. Their simply brilliant, clean and all-round top drawer execution of #WEAREHIBERNIANFC is stellar.

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Excellent photography, a responsive website and a brilliantly shot video package the all round product in fine fashion.

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Competitively priced the actual structure of the tickets offers good value for money with the club actually reducing their prices for the 2015/16 season.

Watch the video that brings it all together here:


Ace isn’t it?

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You can find out everything you need to know about the campaign along with ticket prices etc here.