Tag Archives: Nike

Boots that reflect the man – Cristiano Ronaldo is certainly not short of glamour. Winning is always his number one aim and with winning comes silverware.



This latest addition to the Mercurial Superfly CR7 collection is inspired by trophies.

Leveraging the unique shimmer effect that initially debuted in black last October. The new colorway is inspired by the silver trophies elite players like Ronaldo pursue this time of year. The shimmering silver accompanies an obsidian Dynamic Fit collar and an orange pop of color on the Swoosh and the CR7 logo.



The Mercurial Superfly CR7 Silverware is built for speed. The Dynamic Fit collar helps the boot act as an extension of the body and locks down the foot at full velocity. The micro-textured Nike Flyknit upper provides a barefoot-like feel that gets the foot closer to the ball and closer to the ground for increased control. A highly responsive carbon-fiber plate is designed to provide explosive speed on the pitch.

How incredible are these?

The Mercurial Superfly CR7 Silverware will be available exclusively via the Nike Football App on March 18 and on March 20.

Big admirers of like minded folk across the pond – Kicks to the Pitch a fresh online magazine and live event production company—held their website launch party at BAIT in Diamond Bar, California recently.

Joining forces with fellow preachers of the cultured and artistic side of the game we all love so damn dearly, the party was co-hosted by BAIT and Bumpy Pitch FC.







Featuring live music from DJ Episodes; free tacos and beverages provided by D’USSE and Hubert’s Lemonade; art displays from 8 by 8 Magazine, The Transhoeformer and Bumpy Pitch FC; as well as an EA Sports FIFA 15 tournament. It quite literally had it all.



The event was attended by various people within the sneaker and lifestyle industry and the reception of the concept was welcomed with high regards. Live music set the tone and created a solid atmosphere where the attendees spoke about various topics from who was the best player on the pitch right now to the new adidas Yeezy release.


The combination of the football and lifestyle – creating that perfect blend was packed with plenty of goodness.

The two level event hosted the upstairs lifestyle soccer gallery with items such as the Mambacurials signed by Kobe himself, Custom Kicks to the Pitch Kits to match the Clark Kent 112 packs and the Nike Safari packs.



Limited edition art work from the first few years of the FIFA video games as well as a very unique display of vintage soccer kits and limited sneakers on display from Project Blitz.

Most brilliantly, to commemorate the launch of the site Kicks to the Pitch partnered with BAIT and Bumpy Pitch FC to create the blackout collection: A capsule featuring an all black Nike soccer jersey with black reflective branding on the front and back and a black Flexfit snapback cap with black embroidery.





The collection was released at the launch party and will be available at the pop-up space inside BAIT curated by Bumpy Pitch FC and Kicks to the Pitch that will be inside the BAIT store in Diamond Bar through the month of March. This limited edition collection will be available to purchase online at and starting 3rd of March.




I think you’ll agree – utterly sublime. Looking forward to linking up with Kicks to the Pitch a plenty over the coming months.

Laced up and donning the latest boots from the Tiempo family. These, the Tiempo Legend V Premium mark the legend that is Totti.

Nike’s Global Vice President of Football Footwear Max Blau has offered a little more insight into the design of this iconic boot.

• How key is the classic black look to the Tiempo Legend V Premium?

The classic black leather upper is certainly a nod to the boot’s heritage, while the chrome accents provide a modern touch. While different colorwaysof the Tiempo have appeared throughout the years, black is its traditional hue and seemed the most appropriate for this timeless version.

• What is it like designing a version of such an iconic boot for such an iconic player?

Athletes are always a powerful source of inspiration at Nike. Having a muse like Totti personalizes the challenge for our design team and results in tremendous creativity. You can see a lot of details on this boot that are clearly inspired by the athlete himself, from the fold-over tongue he prefers to the graphic we developed for the sockliner. 

• Tell us about the design details in this boot that play to Totti as an athlete?

At Nike, we design to the exact specifications of championship athletes.

In Totti’s case, that means starting with a classic black Tiempo, with a fold-over tongue – which is a detail he specifically prefers – and a soft, quilted Alegria leather. Tottitells us he prefers a boot with a soft leather upper that adapts well to the foot’s shape and ensures great touch on the ball – which makes the Tiempo Legend V Premium perfect for him.

• What does the Tiempo silo mean to Nike?

The Tiempo’s meaning to Nike is rooted in what it means to the athletes we serve. For decades, players have sworn by the Tiempo and been attracted to its classic and high-performing upper. Tiempo is not just a great boot, its evolved into a culture of players who pride themselves on great touch and mastery of the pitch. 

• The foldover tongue is a vintage Tiempo detail – how does it feel to bring it back to the boot for Totti? 

For Totti, the fold-over tongue never left as he has continued to specially request that over the years and we have specially made pairs for him with that tongue. It is great to see the Tiempo tongue back in this way for the public with a brilliant chrome finish in this limited-edition offering. 

• What performance benefits does premium leather deliver?

Quilted Alegria leather like we have in the Tiempo Legend V Premium provides a unique fit and touch that players love. It is soft, yet holds its shape. Players tend to really enjoy these boots and treat them with care. 




Nike’s relentless innovation ethos ensures the best boot is the next boot. But across the brand, there are treasured icons that stand the test of time.


First introduced as the Tiempo D in 1985, the boot has evolved significantly while remaining instantly recognizable to fans and players alike. One of its signature features, the oversized fold-over tongue, gained immense popularity after eight Brasil players wore it in the 1994 World Cup Final in California. The original purpose of the fold-over tongue was to provide a flat surface atop the laces for a better strike of the ball. As boots and laces evolved, this was no longer necessary and the iconic tongue was retired with the launch of the Tiempo IV in 2011.

Look at this for a legacy:




Nike packaging has long included the statement: “Engineered to the exact specifications of championship athletes.” One of those championship athletes in particular, Francesco Totti, has continued to request the iconic Tiempo tongue on his boots and Nike has delivered for him through the years. Now, with Totti as Nike Football’s muse, a limited-edition Tiempo Legend V Premium will be available that features the Tiempo tongue while honoring the player who wears it.




Totti has played his entire legendary career with AS Roma, becoming the club’s top goal scorer and its most-capped player. His reputation as a warrior inspired Nike’s design team to place a unique logo on the sockliner that incorporates Totti’s uniform number (10). The tongue and Swoosh of this boot also play off the warrior inspiration with a metallic aesthetic designed to mimic armor.

You cannot argue with a record like that – he is a hero, football through and through – a genuine legend.

Legend V Premium features exquisite craftsmanship and quilted Alegria leather. It is protected by Nike Hypershield and resists overstretch, retaining the Tiempo’s timeless shape and performance.

Three-thousand individually numbered pairs of the Tiempo Legend V Premium will be available on and at select retailers March 5.

Nike FC Spring 15 2

With spring in the ascendance and summer around the corner it gives us another chance to look at the feast of football design, culture and nostalgia that is Nike F.C.

The Spring 15 collection is now available featuring many a fresh product.

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Nike FC Spring 15

If you need a reminder as to what makes this collection SO good, I’d urge you to take a look at the book. It summarises the legacy, the players involved and contains heaps of bespoke art work and photography all supporting this undercurrent of footballing damn right glory.

Illustration, design, photography – all centered around football.

You can see the full book here by tapping this image below:


Here’s a snippet…

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You can find out more about the Nike F.C. Spring Collection here.

AS Monaco football photography design 12elfth man

Ahead on the AS Monaco / Arsenal game (and ahead of all games as it happens) – the team with arguably one of the most stunning back drops to train in front of have a brilliant habit of releasing beautifully shot photos as part of the build up.

They’re pretty damn good. Just makes that Berlin Finale ball look all that much more fantastic.

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Following AS Monaco is well worth it on facebook.

So clean.

Recently you might have seen a couple of posts about pre-season campaigns by a couple of clubs on home shores… I thought it only right to take a look at some work that is going on overseas. Where better to look than Brazil?

And so, here is ‘Cada 1 é 11’ by Brazilian giants Sport Club Internacional – direct translation of ‘Each 1 is 11’ – a campaign that aims to express that the fans are as much part of the starting 11…as the starting 11. Quite often the 12th Man and inspiration behind the name of this here blog, there’s no denying that fans make the beautiful game we all go nuts for.

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With the help of Brazilian photographer Thiago Peraça the Porto Alegre based club have delivered a campaign of high value – sporting a pretty swish (swoosh) kit in a belter of a stadium to boot.

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This is a really smart campaign – so clean and well packaged – this is piece is in the build up for an upcoming fixture. Simple and effective.

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How about this for a place to do the biz too – the Estádio Beira-Rio, notably one of the 2014 Brazil World Cup Venues. It’s a work of art in itself.

Sport Club Internacional design football website 12elfth man nike stadium

Stellar campaign, kit, design and fans – ace. Find out everything you need to know about Sport Club Internacional here.