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Thanks goes out to one like-minded gent and appreciator of the creative side of the game – Eric Beard for introducing Kendall and myself.

Kendall is a designer based out in the US who was fortunate enough to work with Nike, producing a series of Newspaper headline inspired prints that were used as part of the back drop for a Nike product shoot.

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Showcasing the limited edition Neymar JR Golden Hypervenom that he wore in the latter stages of the World Cup, each print uses elements of the Brazilian national team – charting the career path that Neymar has been on.

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Beautifully done, I’ve got so much time for these. If the boots were not beautiful enough, then the associating art work tips it to another level. See more of Kendall’s work here.

Dazzling on the pitch. A diamond player with unique talents enviable of many.

Introducing the Hypervenom Liquid Diamond.

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Football is important to Neymar Jr., so is family. His close relationship with his sister, Rafaella, is symbolized by a diamond tattoo on each of their arms. Just above Neymar Jr.’s tattoo is the word ‘sorella’ (sister), while Rafaella has ‘fratello’ (brother) above hers.

“The diamond tattoo I’ve got was done with my sister. We thought we’d get one done together because diamonds are rare and the feelings I have for my sister are rare, so we decided to pay homage to each other in that way,” said Neymar Jr. “A diamond is a gemstone that is simple but beautiful. It is also a rare jewel that stands out and that is what catches my attention and reminds me of my relationship with Rafa.”

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Neymar Jr. stands out from the crowd, on and off the pitch. The challenge for Nike’s design team was to ensure his boots stood out as well. Neymar Jr. launched the original Hypervenom in Rio de Janiero in 2013. He followed it up with a gold edition of the Hypervenom the next summer. Now, as Neymar Jr. enters his eighth year as a Nike athlete, he will debut the Hypervenom Liquid Diamond.

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Neymar Jr.’s affinity for diamonds helped inspire Nike’s design team to create the unique colorway. “We take inspiration from Neymar Jr.’s play and personality,” says Max Blau, VP Nike Football Footwear. “He attacks the defense with a style so fluid, it reminded us of water flowing between rocks. That’s when we started shifting our thoughts from incorporating a nod to diamonds, to creating a liquid diamond aesthetic for the entire upper.”

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The NikeSkin upper of the Hypervenom provided a textured canvas, enhancing the dimension of the color. After experimenting with a variety of different shades, the Hypervenom Liquid Diamond began to emerge, with colorful accents as a nod to Neymar Jr.’s personality.

“I think they will stand out because of that bright and energetic feeling you get from these boots. I think they have captured my bold and cheerful nature.” – Neymar Jr.

Check out the unboxing:

 

The Hypervenom Liquid Diamond will be available for pre-sale via the Nike Football App Jan. 26 and will be on Nike.com Jan. 28.

Just got to show appreciation for the photography Nike Soccer have been drip feeding through their social channels.

They’re on it.

Leading with captions to match, this is how, why and where you Risk Everything…Winner Stays

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Possession doesn’t come cheap. Keep it at all costs.

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Trade-in floodlights for headlights. #riskeverything

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Last night @NikeLA reinvented small-sided games. That’s what #riskeverything is all about. Show us your moves.

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Break every rule except one: winner stays.

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Teams put on kits. Crews just put on for their ‘hood.

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Rules are meant to be broken. Except one: Winner Stays

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This afternoon sees the second part of the ‘Risk Everything’ campaign by Nike come to fruition. The first, which featured Cristiano Ronaldo, Neymar Jr. and Wayne Rooney was presented to the world not long ago but as the story continues, the cast grows.

Davide Grasso, Chief Marketing Officer for Nike, describes this second part of the campaign as tapping “into an experience that every young player around the world will recognize – competition with friends and the idea of playing with your heroes or pretending to be them.”

“We’re proud of our history of inspirational, fun football campaigns that become one of the talking points around big tournaments. We believe in fearless, exciting joyful football and that’s the point of view we want to get across ” Grasso added.

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“Nike players play on the edge because they know great moments spring from attempts to try something unique and out of the ordinary. We watch the game for these moments because they inspire us to create our own,” Grasso added. “This is what Risk Everything is about. If you are prepared to take those risks, there is no telling what you can do.”

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The full list of players featured in the film is: Cristiano Ronaldo, Neymar Jr., Wayne Rooney, Zlatan Ibrahimović, Gonzalo Higuaín, Eden Hazard, Andrea Pirlo, Gerard Piqué, Andrés Iniesta, Mario Götze, Thiago Silva, Thibaut Courtois, Tim Howard, David Luiz and… David Luiz.

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“Winner Stays” also features a host of other athletes and special guests including Kobe Bryant, Jon Jones, Anderson Silva, Irina Shayk and The Incredible Hulk.

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“Winner Stays” creative by Wieden + Kennedy – the composition is beautiful and the execution is unrivaled.

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