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Unveiled at Anfield, in proud fashion, New Balance and Liverpool team up for the fresh and tasty 2015/16 home kit.

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Themed under the campaign of ‘Hold Nothing Back’the core feature of the new shirt is a chequerboard jacquard, which draws inspiration from the LFC fans in one of the most iconic stands in world football – The Kop.

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Hold nothing back, they certainly haven’t. This was a big deal for the brand as much as the club – both delivering in fine fashion. The attention to detail on the kit is brilliant. In every essence, this is a football kit.

The flags and scarves fans hold aloft on match day create a visually captivating red and white mosaic, which is hinted at through the shirt. The design is linked to New Balance’s new LFC campaign, #HoldNothingBack, a reflection on the team and fans’ attitude towards the club. The kit is the first to be released by New Balance and will be available to buy from 14th May 2015.

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The kit has a sleek and sophisticated style, and celebrates some of the classic moments of LFC’s history. It is reminiscent of shirts that club legends like Kenny Dalglish wore as part of the dominant side in the 1980s. The simplicity of the design honours the clubs illustrious heritage. The shirt is engineered to offer the players the latest in performance innovation, kit technology and garment optimisation.

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General Manager of New Balance Football Richard Wright commented on the first New Balance designed shirt the LFC players will wear, “As we enter into a new era between New Balance and Liverpool Football Club, we want to celebrate the sacred bond between the club, the fans and the players. We have worked closely with LFC throughout the design process and I believe the product team has captured this bond in the shirt textile design. At New Balance we pride ourselves in being at the forefront of technical innovation and this shirt sets the benchmark for football performance wear.”

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Vice-Captain Jordan Henderson added, “The kit feels great and I’m pleased the New Balance team considered what the players need from a kit when it was designed. The material is very comfortable and the players are delighted with the result.”

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Billy Hogan, Chief Commercial Officer, Liverpool FC, said: “We are very excited to be launching our first kit in partnership with New Balance, which is one of the world’s leading sportswear brands.

“Like LFC, New Balance has over 100 years of heritage and it’s fitting that the first kit launched as part of this record-breaking partnership celebrates the Club’s illustrious history and worldwide fan base.”

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The kit incorporates NB Dry, technology that helps keep the body cool and dry whilst being active. The moisture wicking fabric releases moisture away from the body, making it fast drying, and it is anatomically fitted to form around the player’s body shape for ease of movement. Finished with mesh panelling under the arms, the design aims to help airflow around the body. Twin needle stitching runs around the circumference of the shirts hem and twin heat transfer tipping to the cuff gives a seam-free finish and to prevent abrasion. The unmistakable Liverpool red with the front panel jacquard is finished with an integrated collar.

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The New Balance 2015/16 LFC Home Kit is available to pre-order now at here. Hats off to ’em – it’s a belter.

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A million stories to be told and countless people doing them. That’s one of the greatest things about football in my opinion. Clubs, players, fans and staff – all have countless stories and memories – fresh ones created each week.

Documenting these, and in brilliant fashion too, is something that many are doing. Today’s emphasis is on Nottingham Forest – a club of clout – winners at the highest level.

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This is the clubs matchday programme. It’s packed with a variety of content and presented in well balanced fashion, the delivery is of high quality and rich in value.

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Championing art, the club take a genuine interest in the art of the game. As you can see in these we share the appreciation and they have collaborated with many artists and designer who we have championed too – simply awesome!

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Like-minded appreciators, the club clearly are. Brilliant photography, a smart layout and overall attention to detail clearly goes into their design work. It’s a big year for the club as they look to celebrate their 150th anniversary which I’m sure will be celebrated in a similarly well crafted way.

This is how they are presenting their 2015/16 season ticket campaign.

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Smart.

adidas launches its latest campaign for the new spring/summer 2015 Climachill product range, featuring international football star Gareth Bale. Climachill is adidas’ most advanced cooling technology ever, promising to keep the wearer up to 36% cooler than previous adidas clothing.

As the sun starts to rear its beautiful and much-needed self, this is a welcome addition to handle performance and training as the heat rises.

The SS15 colourway is a departure from the norm, offering a sleek, all-black look that still keeps the wearer cooler than ever – even in the height of summer.

This video is damn good.

 

Thanks to its cutting edge instant cool sensation, advanced breathability and supreme heat and moisture transfer capabilities, the range keeps body temperatures under control even in the hottest conditions. The technology enables athletes of all levels to train harder, run longer and stay focused, enhancing performance whether in training or in the intensity of competition.

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The adidas Climachill range has been revolutionary in active cooling technology due to its uniquely engineered design profile: industry-first 3D aluminum-cooling spheres are strategically located on the back and neck to correspond with the warmest area of the body, and provide an instant cooling sensation on contact.

A micro fibre fabric allows the garment to act like mesh and transports excess moisture away from your skin. The revolutionary SubZero flat yarn contains titanium and maximises surface contact with skin, transferring more heat away from the body.

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Real Madrid FC, Champions League winning footballer Gareth Bale commented on the new member of the Climachill range:

‘Moving from England to Spain meant getting used to a different country, culture, language and of course playing in warmer weather. adidas’ cooling technology regulates my temperature and releases excess moisture from my body, enabling me to perform at my best even in hot conditions.

The new black training t-shirt is the perfect example of sports apparel that looks cool and keeps you cool.’

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Dr Maarten Hupperets, Director of Future Sport Science at adidas explained why it is important to consider body temperature during working out:

‘Activity in high ambient temperatures offers a particular challenge to the human thermoregulatory system. Humans strive to maintain a stable body core temperature of about 37°C. In response to exercise, as metabolic demand and heat production increases, the body core temperature can increase up to 3°C in warm ambient conditions.

To maintain a stable body core temperature, the human body will make efforts to lose excess heat. Climachill has been rigorously tested in our state-of-the-art Clima chamber as high as 122°F/50 degree Celsius exactly to find the best possible answer to facilitate body cooling. We are confident that our innovation and coolest t-shirt ever helps athletes of every level keep at their peak optimum temperature to perform at their best in any conditions’.

Overall, it’s a smart range – high in quality, championing elite performance. Style wise, it’s minimalist on the surface which is very much a good thing – I’m enjoying the bigger adidas performance logos that are appearing on more products. Big, bold, assertive.

The new range includes tees, tanks and shorts, designed for training, running, football, tennis and cycling. It is available now from a pretty affordable £18 at http://www.adidas.co.uk and in selected retailers nationwide.

The curtain call on this seasons European football is imminent and a whole bunch of finale’s are on the horizon. Champions League, FA Cup, Europa League, The Premier League, Football League, La Liga, Serie A and so many more up and down the land will reach their conclusion.

Winners will be championed and losers will lamented. The most intense part of the season is upon us.

It’s only fitting that Nike release their ‘Intense Heat Pack’, matching those pressures with warm hues and striking colourways that symbolise the intensity and high pressure of this critical juncture in the season.

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All four of the bright uppers are united by the same color-shifting Swoosh. The lenticular effect on the Swoosh creates depth and variance in its color, which will appear prominently purple on the pitch. The cool tones of the Swoosh offset the warm shades of the upper for a stunning contrast in this colorful pack.

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Introdcing the Bright Crimson Mercurial Superfly // Total Orange Magista // Laser Orange Tiempo and the Volt Hypervenom. Unreal.

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Damn hot boots.

Professional players will begin wearing the new colorways this week and the boots will be available on nike.com March 27.

Thanks goes out to one like-minded gent and appreciator of the creative side of the game – Eric Beard for introducing Kendall and myself.

Kendall is a designer based out in the US who was fortunate enough to work with Nike, producing a series of Newspaper headline inspired prints that were used as part of the back drop for a Nike product shoot.

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Showcasing the limited edition Neymar JR Golden Hypervenom that he wore in the latter stages of the World Cup, each print uses elements of the Brazilian national team – charting the career path that Neymar has been on.

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Beautifully done, I’ve got so much time for these. If the boots were not beautiful enough, then the associating art work tips it to another level. See more of Kendall’s work here.

In the first in a couple of posts this morning dedicated to beautiful football kits, we kick off with the new away kit for The Netherlands National Football Team. Representing what a nations footballing culture is all about is a tough ask but that is what Nike have set out to do with this number which combines the country’s evocative national colors with a unique graphic design that captures the exhilarating speed of their football. Cool hey?

The Dutch are renowned for their speed and attacking style of play, moving the ball around the pitch quickly and surging forward at pace. The kit design represents the speed, movement and energy of the national team and combines innovative graphics with the iconic classic Dutch color palette of orange and white. After appearing on the cover of the latest Green Soccer Journal, photographed brilliantly too I might add, Gregory Van Der Wiel is clearly a leader in the football cool department.

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He’s naturally involved in this kit launch, noting; “This is a beautiful looking kit, really fresh but classic, and represents the Dutch spirit. When I put it on I feel inspired to play well for my country, the team and the fans,”

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The shorts feature a printed gradient speed graphic consisting of orange and white light rays, which extends up the side panels of the shirt to represent their distinctive style of football.

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The innovative graphic on the shorts creates a strong sense of motion and a blur of color and light when the Dutch players are in action. SERIOUSLY ACE SHORTS.

The color in the graphic is most intense in the middle and the deep hue comes together near the waist on the shorts and on the hem of the shirt before gradually becoming lighter down the shorts and up to under the arms of the shirt.

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The white base of the away shirt amplifies the famous saturated orange of the home shirt in the graphic, crest and numbers. The renowned Dutch graphic designer and typographer Wim Crouwel created a special font for the names and numbers on the kit. The bold and modern font also maintains a distinctly retro appearance, reminiscent of the style seen throughout football during the 1970s.

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The away shirt continues to feature the enlarged lion symbolizing Dutch football values of simplicity, honor and unity. A pennant tab inside the back of the neck displays the crown that sits upon the lion’s head on their association’s crest.

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The new away socks are white with a wide tonal stripe of chevrons on the calf at the back.

While the new kit features Nike’s signature style and passion, it has also been designed to offer players the very latest in performance innovation, kit technology and environmental sustainability.

The new away kit will be available in stores and at nike.com starting March 21.

Boots that reflect the man – Cristiano Ronaldo is certainly not short of glamour. Winning is always his number one aim and with winning comes silverware.

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This latest addition to the Mercurial Superfly CR7 collection is inspired by trophies.

Leveraging the unique shimmer effect that initially debuted in black last October. The new colorway is inspired by the silver trophies elite players like Ronaldo pursue this time of year. The shimmering silver accompanies an obsidian Dynamic Fit collar and an orange pop of color on the Swoosh and the CR7 logo.

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The Mercurial Superfly CR7 Silverware is built for speed. The Dynamic Fit collar helps the boot act as an extension of the body and locks down the foot at full velocity. The micro-textured Nike Flyknit upper provides a barefoot-like feel that gets the foot closer to the ball and closer to the ground for increased control. A highly responsive carbon-fiber plate is designed to provide explosive speed on the pitch.

How incredible are these?

The Mercurial Superfly CR7 Silverware will be available exclusively via the Nike Football App on March 18 and on nike.com March 20.