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Tag Archives: football shirt design

MLS promo

Ever the fan of the work done by stateside legends and fellow appreciators of design, World F.C. it gives me great pleasure to help showcase the ‘Americana Collection’ – celebrating the kick off of the fresh MLS season, this 8 piece collection is made up of a smart range of designs.

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You can see the full range here.

Complimenting the 8 designs is another number, released in collaboration with our bros over at 8by8.

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Mighty fine, damn awesoming, awesomeness.

See the full collection here.

We’ve seen many clubs we re-imagined and re-branded by talented followers of the game. Designers worldwide, united by that passion to use their talents and apply them to the football world.

Thinking about it, there are few ways to make football manager better but designing your own team brand and kits could take it to a whole new level. Oh how I long for the addition, as a manager, to decide whether we re-brand in house or extend it to an external agency…I digress, clearly.

Luis Callegari is a talented chap, based in Argentina. He’s put together a brilliant variety of work relating to football that you can see on his behance page here.

Most recently, putting together a full suite of creative to support the J-League’s Yokohama Marinos. It’s brilliant. Personally, I’m a fan of all things nautical so a little sucker for this but it can most certainly be appreciated by all. A logo, Kits, scarves and more – he’s got it all covered in a superb fashion.

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See more of his work, including more football design stuffs here.

Massive fan.

adidas launches its latest campaign for the new spring/summer 2015 Climachill product range, featuring international football star Gareth Bale. Climachill is adidas’ most advanced cooling technology ever, promising to keep the wearer up to 36% cooler than previous adidas clothing.

As the sun starts to rear its beautiful and much-needed self, this is a welcome addition to handle performance and training as the heat rises.

The SS15 colourway is a departure from the norm, offering a sleek, all-black look that still keeps the wearer cooler than ever – even in the height of summer.

This video is damn good.

 

Thanks to its cutting edge instant cool sensation, advanced breathability and supreme heat and moisture transfer capabilities, the range keeps body temperatures under control even in the hottest conditions. The technology enables athletes of all levels to train harder, run longer and stay focused, enhancing performance whether in training or in the intensity of competition.

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The adidas Climachill range has been revolutionary in active cooling technology due to its uniquely engineered design profile: industry-first 3D aluminum-cooling spheres are strategically located on the back and neck to correspond with the warmest area of the body, and provide an instant cooling sensation on contact.

A micro fibre fabric allows the garment to act like mesh and transports excess moisture away from your skin. The revolutionary SubZero flat yarn contains titanium and maximises surface contact with skin, transferring more heat away from the body.

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Real Madrid FC, Champions League winning footballer Gareth Bale commented on the new member of the Climachill range:

‘Moving from England to Spain meant getting used to a different country, culture, language and of course playing in warmer weather. adidas’ cooling technology regulates my temperature and releases excess moisture from my body, enabling me to perform at my best even in hot conditions.

The new black training t-shirt is the perfect example of sports apparel that looks cool and keeps you cool.’

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Dr Maarten Hupperets, Director of Future Sport Science at adidas explained why it is important to consider body temperature during working out:

‘Activity in high ambient temperatures offers a particular challenge to the human thermoregulatory system. Humans strive to maintain a stable body core temperature of about 37°C. In response to exercise, as metabolic demand and heat production increases, the body core temperature can increase up to 3°C in warm ambient conditions.

To maintain a stable body core temperature, the human body will make efforts to lose excess heat. Climachill has been rigorously tested in our state-of-the-art Clima chamber as high as 122°F/50 degree Celsius exactly to find the best possible answer to facilitate body cooling. We are confident that our innovation and coolest t-shirt ever helps athletes of every level keep at their peak optimum temperature to perform at their best in any conditions’.

Overall, it’s a smart range – high in quality, championing elite performance. Style wise, it’s minimalist on the surface which is very much a good thing – I’m enjoying the bigger adidas performance logos that are appearing on more products. Big, bold, assertive.

The new range includes tees, tanks and shorts, designed for training, running, football, tennis and cycling. It is available now from a pretty affordable £18 at http://www.adidas.co.uk and in selected retailers nationwide.

The curtain call on this seasons European football is imminent and a whole bunch of finale’s are on the horizon. Champions League, FA Cup, Europa League, The Premier League, Football League, La Liga, Serie A and so many more up and down the land will reach their conclusion.

Winners will be championed and losers will lamented. The most intense part of the season is upon us.

It’s only fitting that Nike release their ‘Intense Heat Pack’, matching those pressures with warm hues and striking colourways that symbolise the intensity and high pressure of this critical juncture in the season.

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All four of the bright uppers are united by the same color-shifting Swoosh. The lenticular effect on the Swoosh creates depth and variance in its color, which will appear prominently purple on the pitch. The cool tones of the Swoosh offset the warm shades of the upper for a stunning contrast in this colorful pack.

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Introdcing the Bright Crimson Mercurial Superfly // Total Orange Magista // Laser Orange Tiempo and the Volt Hypervenom. Unreal.

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Damn hot boots.

Professional players will begin wearing the new colorways this week and the boots will be available on nike.com March 27.

Thanks goes out to one like-minded gent and appreciator of the creative side of the game – Eric Beard for introducing Kendall and myself.

Kendall is a designer based out in the US who was fortunate enough to work with Nike, producing a series of Newspaper headline inspired prints that were used as part of the back drop for a Nike product shoot.

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Showcasing the limited edition Neymar JR Golden Hypervenom that he wore in the latter stages of the World Cup, each print uses elements of the Brazilian national team – charting the career path that Neymar has been on.

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Beautifully done, I’ve got so much time for these. If the boots were not beautiful enough, then the associating art work tips it to another level. See more of Kendall’s work here.

Regularly one to appreciate a good campaign and the delivery of the creative, one jumped out at me as championing its creative elements most recently and it’d be plain wrong not to share it.

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AKQA – an agency of serious clout. You don’t have to look hard to find a piece of brilliant work that has origins of this innovative company.

Equally, NIVEA MEN has had a close relationship to the football community. Liverpool’s official grooming partner after all.

These heavyweight brands teamed up recently, bringing together a group of players from the proud history of Liverpool; John Barnes, Ian Rush, Jason McAteer, Michael Thomas and David Fairclough to form a Liverpool FC Legends team, led by manager Roy Evans.

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And so AKQA and NIVEA MEN have kicked off a search for a 5-a-side team worthy of going the distance with these legends.

The winning team get an all-expenses paid trip to Liverpool to meet the legends and receive training tips before playing a five-a-side match against their heroes.

So that’s the background – You can get involved here.

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The stand out of the campaign has to be the illustration – it’s utterly beautiful. A perfect way to blend the product, players and the overall campaign. A fine art delivery and precise execution.

Clean.

In the first in a couple of posts this morning dedicated to beautiful football kits, we kick off with the new away kit for The Netherlands National Football Team. Representing what a nations footballing culture is all about is a tough ask but that is what Nike have set out to do with this number which combines the country’s evocative national colors with a unique graphic design that captures the exhilarating speed of their football. Cool hey?

The Dutch are renowned for their speed and attacking style of play, moving the ball around the pitch quickly and surging forward at pace. The kit design represents the speed, movement and energy of the national team and combines innovative graphics with the iconic classic Dutch color palette of orange and white. After appearing on the cover of the latest Green Soccer Journal, photographed brilliantly too I might add, Gregory Van Der Wiel is clearly a leader in the football cool department.

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He’s naturally involved in this kit launch, noting; “This is a beautiful looking kit, really fresh but classic, and represents the Dutch spirit. When I put it on I feel inspired to play well for my country, the team and the fans,”

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The shorts feature a printed gradient speed graphic consisting of orange and white light rays, which extends up the side panels of the shirt to represent their distinctive style of football.

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The innovative graphic on the shorts creates a strong sense of motion and a blur of color and light when the Dutch players are in action. SERIOUSLY ACE SHORTS.

The color in the graphic is most intense in the middle and the deep hue comes together near the waist on the shorts and on the hem of the shirt before gradually becoming lighter down the shorts and up to under the arms of the shirt.

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The white base of the away shirt amplifies the famous saturated orange of the home shirt in the graphic, crest and numbers. The renowned Dutch graphic designer and typographer Wim Crouwel created a special font for the names and numbers on the kit. The bold and modern font also maintains a distinctly retro appearance, reminiscent of the style seen throughout football during the 1970s.

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The away shirt continues to feature the enlarged lion symbolizing Dutch football values of simplicity, honor and unity. A pennant tab inside the back of the neck displays the crown that sits upon the lion’s head on their association’s crest.

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The new away socks are white with a wide tonal stripe of chevrons on the calf at the back.

While the new kit features Nike’s signature style and passion, it has also been designed to offer players the very latest in performance innovation, kit technology and environmental sustainability.

The new away kit will be available in stores and at nike.com starting March 21.