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PUMA today introduced the latest evoPOWER 1.2 football boot with a blazing new make-over. The high risk red and sea pine coloured boot will be exclusively launched on pitch by Cesc Fàbregas, who will wear it when his team Chelsea FC have to face Manchester United this Saturday night. After the weekend, the boot will also be worn by Olivier Giroud, Mario Balotelli, Dante and many other international football players.

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The evoPOWER 1.2 with all its innovative technologies is made for power and accuracy when kicking the ball. Taking its inspiration from the movement of a barefoot, the boot provides maximum flexibility, which has an increased impact on the shooting power. The boot’s lightweight and super soft upper material stretches in a longitudinal not lateral direction allowing a freedom of movement while maintaining support. Accuracy is further improved with the GripTex print that runs across the full length of the upper, providing enhanced ball control in all weather conditions.

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Added precision is created through the lightweight AccuFoam lining that provides a clean kicking surface.

The colours of the new evoPOWER 1.2 take its inspiration from the Japanese dragon, a traditional symbol for speed, power, wisdom and agility. The sea pine heel counter features a dragon skin graphic print, whilst the white formstripe create a striking contrast on the high risk red upper.

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Speaking about the boot, Cesc Fàbregas said, “The new evoPOWER boot absolutely matches my taste, and as a Spaniard I can’t resist a red boot. It looks really striking and the heel with the dragon skin graphic gives it a special look. When I was told I will be the first player to wear it this weekend when we play Manchester United I naturally thought it was a real honour. It is an important match, and Manchester will be hard to beat as every point counts so close to the end of the season.”

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The new colourway of the evoPOWER 1.2 boot will be available in-store and on puma.com from 1 May 2015. A full colour aligned collection including training apparel and accessories, shin pads and balls will also be available to purchase from that day.

You’ll be able to get them from the good folk at Pro Direct here.

Teaming up with top photographers from favourites of ours, SM2 Studio, Birmingham City have unveiled their 2015/16 season ticket campaign in fine fashion.

With a high standard throughout, this imagery helps showcase the message – bringing together the city, the club and the fans. The presentation is delivered with fine taste, incorporating land marks of Birmingham into the players. Top photography and great composition, this is an all round, smart campaign with design work being done by Birmingham City.

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Along with that this video helps shine that message through further that was created with the help of Mike Raven.

 

Beautifully done, you can find out more about the campaign here. You can also see more brilliant work from SM2 Studio, here.

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adidas has taken a historic step today in releasing the lightest boot of all time available for purchase, with the all new adizero 99g

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Previously presented as a “concept car” model at the adidas Innovation Lab in 2013, the adizero 99g is the first product drop under the umbrella of the new adidas Football “Limited Collection”. Footwear items to be included in the “Limited Collection” range will be those released in super-limited quantities, which also showcase the best in adidas Football innovation and / or collaboration.

The game-changing adizero 99g marks a revolutionary step in technology and product innovation in football, with the boot designed to make players both lighter and faster, giving them both a physical and psychological advantage on the field.

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The eye-catching boot, rigorously tested for tear strength and abrasions, has been created in adidas’ adizero speed range and is aimed at enhancing player performance through added raw speed and agility, whilst still ensuring players are suitably protected in an increasingly fast and competitive game.

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With just 299 pairs to be put on sale globally, the boots themselves have undergone extensive global player-testing – including amateur players, semi-professionals and some of the world’s best players with the likes of Karim Benzema and David Alaba.

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Talking about the design as part of the forthcoming adidas Gamedayplus episode due to launch on the adidas Football YouTube channel at 2045hrs CET this evening, adidas Product Manager Hazim Kulak said:

“Player feedback is at the heart of everything we do in football, and the reduction of weight is important to players as weight is a powerful driver for speed. This reduction in weight assists players in performing to the highest level and continues adidas’ commitment to being on the cutting edge of technology in football. We are incredibly proud of this design and believe it will only help players develop and improve their game.”

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Ground-breaking features of the 99g boot include:

• 1mm polyamide outsole which reduces weight but has the rigidity to perform at the highest level

• Extremely lightweight upper layer made from a single layer of woven polyester mesh

• Unique stud layout to ensure fastest possible movements in all directions

The new adizero 99g is around half the weight of a regular boot. Regardless of the weather conditions, the material is always 99g, unlike synthetic or leather boots which simply get heavier when wet.

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The limited edition adidas adizero 99g boot is available to purchase in size 8.5 UK only from Wednesday 15th April in adidas own-retail outlets as well as specialist retailers worldwide. There will be only 299 pairs available and each pair will be individually numbered.

For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball #LimitedCollection on twitter to join the conversation.

Unveiled at Anfield, in proud fashion, New Balance and Liverpool team up for the fresh and tasty 2015/16 home kit.

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Themed under the campaign of ‘Hold Nothing Back’the core feature of the new shirt is a chequerboard jacquard, which draws inspiration from the LFC fans in one of the most iconic stands in world football – The Kop.

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Hold nothing back, they certainly haven’t. This was a big deal for the brand as much as the club – both delivering in fine fashion. The attention to detail on the kit is brilliant. In every essence, this is a football kit.

The flags and scarves fans hold aloft on match day create a visually captivating red and white mosaic, which is hinted at through the shirt. The design is linked to New Balance’s new LFC campaign, #HoldNothingBack, a reflection on the team and fans’ attitude towards the club. The kit is the first to be released by New Balance and will be available to buy from 14th May 2015.

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The kit has a sleek and sophisticated style, and celebrates some of the classic moments of LFC’s history. It is reminiscent of shirts that club legends like Kenny Dalglish wore as part of the dominant side in the 1980s. The simplicity of the design honours the clubs illustrious heritage. The shirt is engineered to offer the players the latest in performance innovation, kit technology and garment optimisation.

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General Manager of New Balance Football Richard Wright commented on the first New Balance designed shirt the LFC players will wear, “As we enter into a new era between New Balance and Liverpool Football Club, we want to celebrate the sacred bond between the club, the fans and the players. We have worked closely with LFC throughout the design process and I believe the product team has captured this bond in the shirt textile design. At New Balance we pride ourselves in being at the forefront of technical innovation and this shirt sets the benchmark for football performance wear.”

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Vice-Captain Jordan Henderson added, “The kit feels great and I’m pleased the New Balance team considered what the players need from a kit when it was designed. The material is very comfortable and the players are delighted with the result.”

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Billy Hogan, Chief Commercial Officer, Liverpool FC, said: “We are very excited to be launching our first kit in partnership with New Balance, which is one of the world’s leading sportswear brands.

“Like LFC, New Balance has over 100 years of heritage and it’s fitting that the first kit launched as part of this record-breaking partnership celebrates the Club’s illustrious history and worldwide fan base.”

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The kit incorporates NB Dry, technology that helps keep the body cool and dry whilst being active. The moisture wicking fabric releases moisture away from the body, making it fast drying, and it is anatomically fitted to form around the player’s body shape for ease of movement. Finished with mesh panelling under the arms, the design aims to help airflow around the body. Twin needle stitching runs around the circumference of the shirts hem and twin heat transfer tipping to the cuff gives a seam-free finish and to prevent abrasion. The unmistakable Liverpool red with the front panel jacquard is finished with an integrated collar.

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The New Balance 2015/16 LFC Home Kit is available to pre-order now at here. Hats off to ’em – it’s a belter.

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Everyone has owned one of those knackered balls in the past. Torn up by the courts they were played on, there was usually very little left by the time you got a new one.

Equally, if you had the ball, you brought the rule. How many of us can remember the ‘not my ball mate’ follow up response when a fresh player wanted to join a game?

Naturally, there has been a technical product evolution in the world of football. Most brilliantly for us though, the relationship between football and design has been flourishing.

The stunning ‘Neo Pro’ from Umbro is testament to this.

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Made up of various panels it takes the striking pink double diamond and puts it in the prime space of cool.

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Eye catching whether static or spinning, this ball is beautiful from whatever angle you look at it.

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Putting design along side performance, its aesthetics are as impressive. On the pitch, on court or in your studio – it is football appreciated.

In the words of the brand:

A unique 14-panel design offers a clean strike zone and true, natural flight, with the Hexadimple outer casing designed in conjunction with Teijin offers superb elasticity and a softer touch.

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Often the last element to be looked at, it is the heart of the game – we can look at a thousand different boots but this is the thing we’re all trying to get in the back of the net. It is the game.

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Umbro have smashed this – it’s an exciting time for the brand and this ball is symbolic of that. You can find out more and get your hands on one here.

We’ve seen many clubs we re-imagined and re-branded by talented followers of the game. Designers worldwide, united by that passion to use their talents and apply them to the football world.

Thinking about it, there are few ways to make football manager better but designing your own team brand and kits could take it to a whole new level. Oh how I long for the addition, as a manager, to decide whether we re-brand in house or extend it to an external agency…I digress, clearly.

Luis Callegari is a talented chap, based in Argentina. He’s put together a brilliant variety of work relating to football that you can see on his behance page here.

Most recently, putting together a full suite of creative to support the J-League’s Yokohama Marinos. It’s brilliant. Personally, I’m a fan of all things nautical so a little sucker for this but it can most certainly be appreciated by all. A logo, Kits, scarves and more – he’s got it all covered in a superb fashion.

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See more of his work, including more football design stuffs here.

Massive fan.