Unveiled at Anfield, in proud fashion, New Balance and Liverpool team up for the fresh and tasty 2015/16 home kit.
Themed under the campaign of ‘Hold Nothing Back’the core feature of the new shirt is a chequerboard jacquard, which draws inspiration from the LFC fans in one of the most iconic stands in world football – The Kop.
Hold nothing back, they certainly haven’t. This was a big deal for the brand as much as the club – both delivering in fine fashion. The attention to detail on the kit is brilliant. In every essence, this is a football kit.
The flags and scarves fans hold aloft on match day create a visually captivating red and white mosaic, which is hinted at through the shirt. The design is linked to New Balance’s new LFC campaign, #HoldNothingBack, a reflection on the team and fans’ attitude towards the club. The kit is the first to be released by New Balance and will be available to buy from 14th May 2015.
The kit has a sleek and sophisticated style, and celebrates some of the classic moments of LFC’s history. It is reminiscent of shirts that club legends like Kenny Dalglish wore as part of the dominant side in the 1980s. The simplicity of the design honours the clubs illustrious heritage. The shirt is engineered to offer the players the latest in performance innovation, kit technology and garment optimisation.
General Manager of New Balance Football Richard Wright commented on the first New Balance designed shirt the LFC players will wear, “As we enter into a new era between New Balance and Liverpool Football Club, we want to celebrate the sacred bond between the club, the fans and the players. We have worked closely with LFC throughout the design process and I believe the product team has captured this bond in the shirt textile design. At New Balance we pride ourselves in being at the forefront of technical innovation and this shirt sets the benchmark for football performance wear.”
Vice-Captain Jordan Henderson added, “The kit feels great and I’m pleased the New Balance team considered what the players need from a kit when it was designed. The material is very comfortable and the players are delighted with the result.”
Billy Hogan, Chief Commercial Officer, Liverpool FC, said: “We are very excited to be launching our first kit in partnership with New Balance, which is one of the world’s leading sportswear brands.
“Like LFC, New Balance has over 100 years of heritage and it’s fitting that the first kit launched as part of this record-breaking partnership celebrates the Club’s illustrious history and worldwide fan base.”
The kit incorporates NB Dry, technology that helps keep the body cool and dry whilst being active. The moisture wicking fabric releases moisture away from the body, making it fast drying, and it is anatomically fitted to form around the player’s body shape for ease of movement. Finished with mesh panelling under the arms, the design aims to help airflow around the body. Twin needle stitching runs around the circumference of the shirts hem and twin heat transfer tipping to the cuff gives a seam-free finish and to prevent abrasion. The unmistakable Liverpool red with the front panel jacquard is finished with an integrated collar.
The New Balance 2015/16 LFC Home Kit is available to pre-order now at here. Hats off to ’em – it’s a belter.