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Unveiled at Anfield, in proud fashion, New Balance and Liverpool team up for the fresh and tasty 2015/16 home kit.

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Themed under the campaign of ‘Hold Nothing Back’the core feature of the new shirt is a chequerboard jacquard, which draws inspiration from the LFC fans in one of the most iconic stands in world football – The Kop.

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Hold nothing back, they certainly haven’t. This was a big deal for the brand as much as the club – both delivering in fine fashion. The attention to detail on the kit is brilliant. In every essence, this is a football kit.

The flags and scarves fans hold aloft on match day create a visually captivating red and white mosaic, which is hinted at through the shirt. The design is linked to New Balance’s new LFC campaign, #HoldNothingBack, a reflection on the team and fans’ attitude towards the club. The kit is the first to be released by New Balance and will be available to buy from 14th May 2015.

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The kit has a sleek and sophisticated style, and celebrates some of the classic moments of LFC’s history. It is reminiscent of shirts that club legends like Kenny Dalglish wore as part of the dominant side in the 1980s. The simplicity of the design honours the clubs illustrious heritage. The shirt is engineered to offer the players the latest in performance innovation, kit technology and garment optimisation.

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General Manager of New Balance Football Richard Wright commented on the first New Balance designed shirt the LFC players will wear, “As we enter into a new era between New Balance and Liverpool Football Club, we want to celebrate the sacred bond between the club, the fans and the players. We have worked closely with LFC throughout the design process and I believe the product team has captured this bond in the shirt textile design. At New Balance we pride ourselves in being at the forefront of technical innovation and this shirt sets the benchmark for football performance wear.”

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Vice-Captain Jordan Henderson added, “The kit feels great and I’m pleased the New Balance team considered what the players need from a kit when it was designed. The material is very comfortable and the players are delighted with the result.”

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Billy Hogan, Chief Commercial Officer, Liverpool FC, said: “We are very excited to be launching our first kit in partnership with New Balance, which is one of the world’s leading sportswear brands.

“Like LFC, New Balance has over 100 years of heritage and it’s fitting that the first kit launched as part of this record-breaking partnership celebrates the Club’s illustrious history and worldwide fan base.”

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The kit incorporates NB Dry, technology that helps keep the body cool and dry whilst being active. The moisture wicking fabric releases moisture away from the body, making it fast drying, and it is anatomically fitted to form around the player’s body shape for ease of movement. Finished with mesh panelling under the arms, the design aims to help airflow around the body. Twin needle stitching runs around the circumference of the shirts hem and twin heat transfer tipping to the cuff gives a seam-free finish and to prevent abrasion. The unmistakable Liverpool red with the front panel jacquard is finished with an integrated collar.

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The New Balance 2015/16 LFC Home Kit is available to pre-order now at here. Hats off to ’em – it’s a belter.

MLS promo

Ever the fan of the work done by stateside legends and fellow appreciators of design, World F.C. it gives me great pleasure to help showcase the ‘Americana Collection’ – celebrating the kick off of the fresh MLS season, this 8 piece collection is made up of a smart range of designs.

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You can see the full range here.

Complimenting the 8 designs is another number, released in collaboration with our bros over at 8by8.

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Mighty fine, damn awesoming, awesomeness.

See the full collection here.

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Everyone has owned one of those knackered balls in the past. Torn up by the courts they were played on, there was usually very little left by the time you got a new one.

Equally, if you had the ball, you brought the rule. How many of us can remember the ‘not my ball mate’ follow up response when a fresh player wanted to join a game?

Naturally, there has been a technical product evolution in the world of football. Most brilliantly for us though, the relationship between football and design has been flourishing.

The stunning ‘Neo Pro’ from Umbro is testament to this.

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Made up of various panels it takes the striking pink double diamond and puts it in the prime space of cool.

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Eye catching whether static or spinning, this ball is beautiful from whatever angle you look at it.

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Putting design along side performance, its aesthetics are as impressive. On the pitch, on court or in your studio – it is football appreciated.

In the words of the brand:

A unique 14-panel design offers a clean strike zone and true, natural flight, with the Hexadimple outer casing designed in conjunction with Teijin offers superb elasticity and a softer touch.

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Often the last element to be looked at, it is the heart of the game – we can look at a thousand different boots but this is the thing we’re all trying to get in the back of the net. It is the game.

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Umbro have smashed this – it’s an exciting time for the brand and this ball is symbolic of that. You can find out more and get your hands on one here.

We’ve seen many clubs we re-imagined and re-branded by talented followers of the game. Designers worldwide, united by that passion to use their talents and apply them to the football world.

Thinking about it, there are few ways to make football manager better but designing your own team brand and kits could take it to a whole new level. Oh how I long for the addition, as a manager, to decide whether we re-brand in house or extend it to an external agency…I digress, clearly.

Luis Callegari is a talented chap, based in Argentina. He’s put together a brilliant variety of work relating to football that you can see on his behance page here.

Most recently, putting together a full suite of creative to support the J-League’s Yokohama Marinos. It’s brilliant. Personally, I’m a fan of all things nautical so a little sucker for this but it can most certainly be appreciated by all. A logo, Kits, scarves and more – he’s got it all covered in a superb fashion.

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See more of his work, including more football design stuffs here.

Massive fan.

PUMA today revealed their latest limited edition football boot evoACCURACY. Being a part of the evoPOWER family, the new special edition boot is engineered to maximise precision and accuracy when shooting and passing the ball. The fluorescent yellow and green, peacoat and white boot will exclusively be worn by Mario Balotelli from today.

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Through the ultra-lightweight Pebax foam lining underneath the upper material, the new evoACCURACY presents an extra clean kicking surface which enhances the player’s accuracy. The fluorescent green coloured Griptex print on the medial sides of the boots provides additional grip and control with the ball, and further adds to an accurate and precise style of play in all weather conditions.

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Like the evoPOWER, evoACCURACY features a lightweight and super soft microfiber AdaptLite upper material that stretches in a longitudinal not lateral direction allowing a freedom of movement while maintaining support. Combined with the Gradual Stability Frame (GSF) outsole technology, the foot bends with a kinetic motion similar to a barefoot.

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evoACCURACY has a special design featuring a colour fading effect from the florescent yellow forefront to the white heel. The boot has a peacoat coloured PUMA formstripe on the lateral side, with a PUMA cat logo placed on the medial side. Finishing touch for this special edition boot is the ‘MB45’ logo that is located on the heel.

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Mario Balotelli said about his new special edition boots:

“Accuracy is very important in football. The boots feel really good, actually quite similar to the evoPOWER and I am very excited to play with them from now. It is always a big pleasure to receive a special edition football boot, and this one has an especially nice design that I really like.”

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The limited edition evoACCURACY football boot is now available. You can get them from the good folks at Pro Direct here.

Smart.

The work of Hana Asano is something I keep falling in love with. Her eye for grabbing natural yet emotive football imagery is damn right awesome.

Most recently, teaming up with LA Galaxy for the launch of their second shirt – it gave us a more organic and genuine taste of football. A kit launch of modesty, let the shirt compliment the beautiful surroundings and shoot it with a strong eye for composition.

Following on from that – Hana brought boots to the fore, following those that belong to Omar Gonzalez over the course of a tough day of pre-season training.

‘A Day in the life of Omar Gonzalez’s adidas Nitrocharge Boots’ is another stroke of genius. Again, beautiful products (the Nitrocharge are up there as some of the best of the year for me ), in an incredible setting, shot with a strong eye for composition… Nailed it.

Here are some of the photos.

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See the full collection here.

Images courtesy of Hana Asano/LA Galaxy.

adidas launches its latest campaign for the new spring/summer 2015 Climachill product range, featuring international football star Gareth Bale. Climachill is adidas’ most advanced cooling technology ever, promising to keep the wearer up to 36% cooler than previous adidas clothing.

As the sun starts to rear its beautiful and much-needed self, this is a welcome addition to handle performance and training as the heat rises.

The SS15 colourway is a departure from the norm, offering a sleek, all-black look that still keeps the wearer cooler than ever – even in the height of summer.

This video is damn good.

 

Thanks to its cutting edge instant cool sensation, advanced breathability and supreme heat and moisture transfer capabilities, the range keeps body temperatures under control even in the hottest conditions. The technology enables athletes of all levels to train harder, run longer and stay focused, enhancing performance whether in training or in the intensity of competition.

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The adidas Climachill range has been revolutionary in active cooling technology due to its uniquely engineered design profile: industry-first 3D aluminum-cooling spheres are strategically located on the back and neck to correspond with the warmest area of the body, and provide an instant cooling sensation on contact.

A micro fibre fabric allows the garment to act like mesh and transports excess moisture away from your skin. The revolutionary SubZero flat yarn contains titanium and maximises surface contact with skin, transferring more heat away from the body.

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Real Madrid FC, Champions League winning footballer Gareth Bale commented on the new member of the Climachill range:

‘Moving from England to Spain meant getting used to a different country, culture, language and of course playing in warmer weather. adidas’ cooling technology regulates my temperature and releases excess moisture from my body, enabling me to perform at my best even in hot conditions.

The new black training t-shirt is the perfect example of sports apparel that looks cool and keeps you cool.’

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Dr Maarten Hupperets, Director of Future Sport Science at adidas explained why it is important to consider body temperature during working out:

‘Activity in high ambient temperatures offers a particular challenge to the human thermoregulatory system. Humans strive to maintain a stable body core temperature of about 37°C. In response to exercise, as metabolic demand and heat production increases, the body core temperature can increase up to 3°C in warm ambient conditions.

To maintain a stable body core temperature, the human body will make efforts to lose excess heat. Climachill has been rigorously tested in our state-of-the-art Clima chamber as high as 122°F/50 degree Celsius exactly to find the best possible answer to facilitate body cooling. We are confident that our innovation and coolest t-shirt ever helps athletes of every level keep at their peak optimum temperature to perform at their best in any conditions’.

Overall, it’s a smart range – high in quality, championing elite performance. Style wise, it’s minimalist on the surface which is very much a good thing – I’m enjoying the bigger adidas performance logos that are appearing on more products. Big, bold, assertive.

The new range includes tees, tanks and shorts, designed for training, running, football, tennis and cycling. It is available now from a pretty affordable £18 at http://www.adidas.co.uk and in selected retailers nationwide.