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adidas has today revealed a boot made heel to toe from their revolutionary Primeknit material. The adidas Primeknit 2.0 is the latest update of the original Primeknit boot, launched and worn on pitch last year by Luis Suarez.

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The all-new Primeknit 2.0 model brings together two key adidas innovation projects – the original Samba Primeknit boot, and the Primeknit FS (Footy Sock) prototype; which was a “concept” boot presented by adidas in 2014.

Based on the construction insights gained from the Primeknit FS, the Primeknit 2.0 comes enhanced with “compression fit” technology. An all-new compression tongue includes Lycra yarns designed to wrap around the midfoot area and create a maximum lockdown effect. The boot also features a new anatomical heel shape and design, following the natural shape of the back of the foot to provide optimum support.

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The forefoot contains a knit structure specifically designed to aid control. The control knit structure offers 3D texture that combines ultimate ball control with unrivalled manoeuvrability and traction by way of the f50 adizero outsole.

The “outer shell” of the Primeknit 2.0 comprises of a zoned knitted upper with a lightweight vacuum coated skin to protect the yarns and retain a soft surface, meaning the boot is at home in any weather, on any pitch.

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Following on from the recent release of the adizero 99g, the lightest boot of all time available for purchase, the Primeknit 2.0 is the latest product to be launched as part of the new adidas Football “Limited Collection”. Footwear items to be included in the “Limited Collection” range will be those released in super-limited quantities, which also showcase the best in adidas Football innovation and / or collaboration.

With just 10,000 pairs available globally, the boots will be the hottest property on the field of play when a selection of the world’s best players debut the boots during UEFA Champions League Quarter Final Second Leg matches later this week.

The limited edition adidas Primeknit 2.0 boot is available to purchase from Wednesday 22nd April in adidas own-retail outlets as well as specialist retailers worldwide. For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball #LimitedCollection #Primeknit on twitter or instagram to join the conversation.

Iconic to the game, they are that final part of the puzzle that touches the ball that goes in the back of the next of world cup finals. They cover every spectrum of the colourwheel and are engineered with intricate and micro-scoping detail.

I’m of course, talking about football boots.

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There are very few more heroic then that of the Copa Mundial. At the end of the day, when all boots are stripped back they are THE boot that warms the heart of every boot lover out there. Everyone I know has wanted a pair at some point in their lives. They stand for the love of the game. Simple on the surface but beautiful on the foot.

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On and off the pitch they look incredible – often a sign of the player that bleeds football they have and will continue to stand the test of time. They come packaged beautifully with the three stripes printed in SPOT UV across the box. Simply perfection.

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At the start of the season, adidas released their Black/White collection – this included the most recent in the Predator family, the F50, 11pro and most poignantly the Copa Mundial.

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Whiteout boots have been seen throughout the football world, many players taking it upon themselves in making the modification to take the additional colour away from the boots. With this release however, it meant adidas could re-create a hero.

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The boots are clean in every sense. The only hint of colour is the gold type. Of course it would be gold. These are boots of kings. There’s no questioning a boot of this type. They have remained the same for over 30 years so comfort doesn’t even come into it. They are a glove. The leather, soft as it comes, creating these in a whiteout format was a masterstroke.

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In short, I am in love with these boots and I don’t know what could tear us apart. As a fan of all things minimal, these are genuinely a piece of art.

You can get hold of these limited edition boots from adidas here. You will never regret a purchase like this.

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2014 has been one hell of a year for football boot lovers. Creativity has been booming.

As part of their 20 years of the predator celebrations, adidas football put out several variants and colourways of the ‘Predator Instinct’.

We didn’t want the year to go by without us taking a good look see at some ourselves. Enjoy some snaps of the Supernatural Predator Instinct.

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The history of football is so incredibly rich and colourful, there’s inspiration all over the place. Each club, supporter, player and pitch has hundreds of stories.

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Football boots, an iconic element of the game. Everyone remembers their first pair and cherishes their last whilst doing all they can to dazzle in their current.

Pro Direct Soccer and Pantofola d’Oro teamed up this weekend, giving the average Joe like myself, the chance to get an insight as to how such beautiful products come to life and get a taste of the tailored life.

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Nothing about this brand is off the peg. The design process, the development and the overall manufacture is very pure with a hands-on approach being used throughout.

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Held at the Pro Direct’s ‘LDN19’ mecka of footballing history, our feet were measured and traced out to which we then chose the boot cut, design and colourway along with the leather preferred. All of this was done by the family of experts that came over from Italy especially for this event.

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Quite remarkable really.

Worth remembering that legends in the form of Johan Cruyff, Jurgen Klinsmann and Roger Milla all wore these iconic boots. The fit, described as the ‘Golden Slipper’, is a dream.

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The store was transformed with the digital walls and hands on touch points telling the story behind the brand. All photography and imagery used throughout is of the highest quality.

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LDN19 in Carnaby Street really is worth a trip for football fans if you’re ever in the capital.

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A big thanks to both Pro Direct Soccer and Pantofola d’Oro for giving us the opportunity to share such an experience. Both brands, champions of creativity are hugely valued to the creative side of football.

Check out the collection of Pantofola d’Oro on sale at Pro Direct Soccer here. How smart are those World Cup 2014 boots?

When our boots arrive, we’ll proudly put them on show here.

Pantofola d’Oro is a majestic brand. The epitome of class. Quite literally Pantofola d’Oro translated means ‘Golden Slipper’.

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The brand, in its current, footballing form was created by Emidio Lazzarini, the name being coined by Juventus legend John Charles when he commented …”This isn’t a boot, it’s a slipper, a golden slipper”.

In a celebration of such heritage and craftmanship, Pro Direct Soccer, proud advocates of Pantofola d’Oro are holding a day long event at their LDN19 concept store (19 Fouberts Place, Carnaby, London) on Saturday 18th October.

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It’s a one of a kind event, one for the biggest fans of football culture.

Here’s an interview with Kim Williams, Pantofola d’Oro Chief.

Last year, Pro Direct Soccer visited the Pantofola d’Oro workshop – beautiful isn’t it.

Hand crafted, made to measure beauty. Football in it’s purest form.

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You can get your hands on a slice of this stunning brand here.

Are these the most dashing f50s yet?

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adidas today announced the launch of a new colourway for the current generation of the adizero f50 Messi football boots. The new yellow iteration of Messi’s f50 boots have been designed to reflect the unique magic and success Leo Messi produces on the pitch for club and country.

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Like the Argentine star, the new colourway will stand out from the crowd and it has been created as a monument to every goal, record and trophy Messi has won in his career to date. It is more than a boot, in the way that Messi is more than a football player. Over the past decade he has redefined the game and this new boot is a level above the competition, not only for their looks but also for their design and construction as well.

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The new adizero™ f50 Messi combines revolutionary technologies and precision engineering with every aspect of the boot design based around making the wearer as fast as possible on the football field. Weighing in at a frankly, crazy 165g, the adizero™ f50 is one of the lightest shoes on the market.

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The Argentinian striker will wear the boot in La Liga this season while he will wear an alternative colour way for UEFA Champions League matches (still to be released – we wait with much anticipation!).

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The boot is available to buy at http://www.adidas.com/messi-collection from today.