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PUMA today introduced the latest evoPOWER 1.2 football boot with a blazing new make-over. The high risk red and sea pine coloured boot will be exclusively launched on pitch by Cesc Fàbregas, who will wear it when his team Chelsea FC have to face Manchester United this Saturday night. After the weekend, the boot will also be worn by Olivier Giroud, Mario Balotelli, Dante and many other international football players.

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The evoPOWER 1.2 with all its innovative technologies is made for power and accuracy when kicking the ball. Taking its inspiration from the movement of a barefoot, the boot provides maximum flexibility, which has an increased impact on the shooting power. The boot’s lightweight and super soft upper material stretches in a longitudinal not lateral direction allowing a freedom of movement while maintaining support. Accuracy is further improved with the GripTex print that runs across the full length of the upper, providing enhanced ball control in all weather conditions.

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Added precision is created through the lightweight AccuFoam lining that provides a clean kicking surface.

The colours of the new evoPOWER 1.2 take its inspiration from the Japanese dragon, a traditional symbol for speed, power, wisdom and agility. The sea pine heel counter features a dragon skin graphic print, whilst the white formstripe create a striking contrast on the high risk red upper.

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Speaking about the boot, Cesc Fàbregas said, “The new evoPOWER boot absolutely matches my taste, and as a Spaniard I can’t resist a red boot. It looks really striking and the heel with the dragon skin graphic gives it a special look. When I was told I will be the first player to wear it this weekend when we play Manchester United I naturally thought it was a real honour. It is an important match, and Manchester will be hard to beat as every point counts so close to the end of the season.”

Olivier Giroud wears PUMA's new evoPOWER 1.2_Q2_01

Olivier Giroud wears PUMA's new evoPOWER 1.2_Q2_04

The new colourway of the evoPOWER 1.2 boot will be available in-store and on puma.com from 1 May 2015. A full colour aligned collection including training apparel and accessories, shin pads and balls will also be available to purchase from that day.

You’ll be able to get them from the good folk at Pro Direct here.

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PUMA today introduced the much-anticipated Arsenal Football Club kits for the 2014/15 football season. The Home, Away and Cup kits were revealed through a spectacular 20m high water projection on the River Thames viewed from the North Bank, transforming the EDF Energy London Eye into the iconic Clock End. Fans saw Arsenal manager Arsène Wenger tell the individual Future, Forever, Victorious inspirations behind the kit designs, which are the basis of the Stronger Together partnership message, brought to life through some dazzling action featuring The Gunners’ first team players.

There’s no denying that the launch was thorough and incredibly well executed – the supporting imagery and photography is delightful. Certainly one hell of a good start for the PUMA x Arsenal relationship.

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Arsenal supporters waiting to buy the shirt outside PUMA’s flagship Carnaby Street store in London were stunned to see the kit being revealed in person by Mikel Arteta, Santi Cazorla and Mathieu Flamini in the shop window, as a curtain dropped to reveal a huge Arsenal façade. Inside the store, fans were also able to have their picture taken with the Gunners’ latest silverware, the FA Cup.

 

Each of the three kits has a unique design, inspired by the values identified by PUMA as being the foundation of Arsenal Football Club that form the basis of the Future, Forever, Victorious story.

PUMA Launch the Arsenal FC Kit Trilogy for the 2014/15 season

The blue and lime green Future Cup kit will be worn by Arsenal away from home in Cup competitions, including the UEFA Champions LeagueTM and FA Cup. It symbolises the desire for innovation and progression that has driven the club through its history, resulting in Arsenal becoming the first team to wear numbers on shirts and the first club to have stadium flood lights so the team could play at night. It also acknowledges the focus on youth development that has become synonymous with the club.

PUMA Launch the Arsenal FC Kit Trilogy for the 2014/15 season

The home kit stays true to the traditional red and white Arsenal colours that first appeared in 1933. It represents Forever, inspired by the strong and loyal fan base Arsenal has built over the years, and the importance of this community to the Gunners. From the very beginning, Arsenal supporters have been at the heart of the club, a sentiment that stands true today as Arsenal’s appeal continues to spread across every corner of the world.

PUMA Launch the Arsenal FC Kit Trilogy for the 2014/15 season

Victorious is the theme of the Away shirt, designed in the iconic yellow and navy blue colours worn by Arsenal during some of the most famous Gunners victories away from home. Arsenal’s players and supporters have always demonstrated a class and excellence away from home, the yellow and blue colours are inextricably linked with some of the Gunners’ greatest moments including the 1971 and 1979 FA Cup Final wins, and the title winning victory at Anfield in 1989.

PUMA Launch the Arsenal FC Kit Trilogy for the 2014/15 season

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The Home and Away Replica kits and a full collection of fan wear are available for fans to purchase now online at http://www.puma.com and in many stores worldwide, including ArsenalDirect.com. The Cup kit will launch in-store and online on the 14 August.

Marking the end of an era whilst celebrating 20 years of working together (and the FA Cup win) – Nike and Arsenal will release this super limited edition number as a print I believe.

It’s a beautiful image, you’ve gotta hand it to them, producing some beautiful kits in that time.

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Limited edition, individually numbered prints of the shirt will be created and sold, with a number available to purchase at Nike Phenomenal House at the Sorting Office. London’s Pheneomnal House will open its doors to the public from May 26-31 for a unique, diverse and action-packed celebration of fearless football and London’s love of the game.

The shirt itself will also be on display at Phenomenal House from May 26-30, then at NikeTown London from May 31, before moving to its permanent home in the Arsenal Football Club Museum from June 30.

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Introducing True Colours – a mighty fine collection of affordable artwork for football fans up and down the country.

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Whether it’s Chelsea, United, City or Wolves – these guys have put together a winning formula.

I’m just waiting on the Bristol City print – I’m sure that’ll come along!

But as a football / design lover – you’ve gotta show great appreciation for this initiative.

Get yours and explore the full range here.