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adidas has today revealed a boot made heel to toe from their revolutionary Primeknit material. The adidas Primeknit 2.0 is the latest update of the original Primeknit boot, launched and worn on pitch last year by Luis Suarez.

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The all-new Primeknit 2.0 model brings together two key adidas innovation projects – the original Samba Primeknit boot, and the Primeknit FS (Footy Sock) prototype; which was a “concept” boot presented by adidas in 2014.

Based on the construction insights gained from the Primeknit FS, the Primeknit 2.0 comes enhanced with “compression fit” technology. An all-new compression tongue includes Lycra yarns designed to wrap around the midfoot area and create a maximum lockdown effect. The boot also features a new anatomical heel shape and design, following the natural shape of the back of the foot to provide optimum support.

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The forefoot contains a knit structure specifically designed to aid control. The control knit structure offers 3D texture that combines ultimate ball control with unrivalled manoeuvrability and traction by way of the f50 adizero outsole.

The “outer shell” of the Primeknit 2.0 comprises of a zoned knitted upper with a lightweight vacuum coated skin to protect the yarns and retain a soft surface, meaning the boot is at home in any weather, on any pitch.

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Following on from the recent release of the adizero 99g, the lightest boot of all time available for purchase, the Primeknit 2.0 is the latest product to be launched as part of the new adidas Football “Limited Collection”. Footwear items to be included in the “Limited Collection” range will be those released in super-limited quantities, which also showcase the best in adidas Football innovation and / or collaboration.

With just 10,000 pairs available globally, the boots will be the hottest property on the field of play when a selection of the world’s best players debut the boots during UEFA Champions League Quarter Final Second Leg matches later this week.

The limited edition adidas Primeknit 2.0 boot is available to purchase from Wednesday 22nd April in adidas own-retail outlets as well as specialist retailers worldwide. For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball #LimitedCollection #Primeknit on twitter or instagram to join the conversation.

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A million stories to be told and countless people doing them. That’s one of the greatest things about football in my opinion. Clubs, players, fans and staff – all have countless stories and memories – fresh ones created each week.

Documenting these, and in brilliant fashion too, is something that many are doing. Today’s emphasis is on Nottingham Forest – a club of clout – winners at the highest level.

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This is the clubs matchday programme. It’s packed with a variety of content and presented in well balanced fashion, the delivery is of high quality and rich in value.

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Championing art, the club take a genuine interest in the art of the game. As you can see in these we share the appreciation and they have collaborated with many artists and designer who we have championed too – simply awesome!

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Like-minded appreciators, the club clearly are. Brilliant photography, a smart layout and overall attention to detail clearly goes into their design work. It’s a big year for the club as they look to celebrate their 150th anniversary which I’m sure will be celebrated in a similarly well crafted way.

This is how they are presenting their 2015/16 season ticket campaign.

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Smart.

The work of Hana Asano is something I keep falling in love with. Her eye for grabbing natural yet emotive football imagery is damn right awesome.

Most recently, teaming up with LA Galaxy for the launch of their second shirt – it gave us a more organic and genuine taste of football. A kit launch of modesty, let the shirt compliment the beautiful surroundings and shoot it with a strong eye for composition.

Following on from that – Hana brought boots to the fore, following those that belong to Omar Gonzalez over the course of a tough day of pre-season training.

‘A Day in the life of Omar Gonzalez’s adidas Nitrocharge Boots’ is another stroke of genius. Again, beautiful products (the Nitrocharge are up there as some of the best of the year for me ), in an incredible setting, shot with a strong eye for composition… Nailed it.

Here are some of the photos.

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See the full collection here.

Images courtesy of Hana Asano/LA Galaxy.

adidas launches its latest campaign for the new spring/summer 2015 Climachill product range, featuring international football star Gareth Bale. Climachill is adidas’ most advanced cooling technology ever, promising to keep the wearer up to 36% cooler than previous adidas clothing.

As the sun starts to rear its beautiful and much-needed self, this is a welcome addition to handle performance and training as the heat rises.

The SS15 colourway is a departure from the norm, offering a sleek, all-black look that still keeps the wearer cooler than ever – even in the height of summer.

This video is damn good.

 

Thanks to its cutting edge instant cool sensation, advanced breathability and supreme heat and moisture transfer capabilities, the range keeps body temperatures under control even in the hottest conditions. The technology enables athletes of all levels to train harder, run longer and stay focused, enhancing performance whether in training or in the intensity of competition.

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The adidas Climachill range has been revolutionary in active cooling technology due to its uniquely engineered design profile: industry-first 3D aluminum-cooling spheres are strategically located on the back and neck to correspond with the warmest area of the body, and provide an instant cooling sensation on contact.

A micro fibre fabric allows the garment to act like mesh and transports excess moisture away from your skin. The revolutionary SubZero flat yarn contains titanium and maximises surface contact with skin, transferring more heat away from the body.

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Real Madrid FC, Champions League winning footballer Gareth Bale commented on the new member of the Climachill range:

‘Moving from England to Spain meant getting used to a different country, culture, language and of course playing in warmer weather. adidas’ cooling technology regulates my temperature and releases excess moisture from my body, enabling me to perform at my best even in hot conditions.

The new black training t-shirt is the perfect example of sports apparel that looks cool and keeps you cool.’

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Dr Maarten Hupperets, Director of Future Sport Science at adidas explained why it is important to consider body temperature during working out:

‘Activity in high ambient temperatures offers a particular challenge to the human thermoregulatory system. Humans strive to maintain a stable body core temperature of about 37°C. In response to exercise, as metabolic demand and heat production increases, the body core temperature can increase up to 3°C in warm ambient conditions.

To maintain a stable body core temperature, the human body will make efforts to lose excess heat. Climachill has been rigorously tested in our state-of-the-art Clima chamber as high as 122°F/50 degree Celsius exactly to find the best possible answer to facilitate body cooling. We are confident that our innovation and coolest t-shirt ever helps athletes of every level keep at their peak optimum temperature to perform at their best in any conditions’.

Overall, it’s a smart range – high in quality, championing elite performance. Style wise, it’s minimalist on the surface which is very much a good thing – I’m enjoying the bigger adidas performance logos that are appearing on more products. Big, bold, assertive.

The new range includes tees, tanks and shorts, designed for training, running, football, tennis and cycling. It is available now from a pretty affordable £18 at http://www.adidas.co.uk and in selected retailers nationwide.

The adidas #ThereWillBeHaters campaign that has certainly stood out as a campaign that has made its mark on the season – creatively its execution has been grand – splitting opinion all the same – only for positive reasons.

Following a quite remarkable performance against Man City and facing arguably the biggest clash of the titans in the El Clasico one man, Leo Messi is the shining star of the next phase in the campaign.

You cannot argue with the records…

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Growing up in Rosario in Argentina, Messi was never expected to make it. Hundreds of people have doubted him; this video celebrates the raw talent that overcame the haters to become the best player in the world.

The new #ThereWillBeHaters video tracks the incredible journey of one of the world’s greatest ever players from the streets of the Barrio of Las Heras, Rosario in Argentina to the record-breaking player he is today.

 

The video voices many of the criticisms that have faced Messi during his life. The provocative voice over states “You’ll never be good enough or big enough. You’ll never make it with the big boys in the big league. You’ll never leave your little home town”. Pictured standing defiantly surrounded by his many Ballon d’Or and Golden Boot trophies, Leo Messi’s transformation from scrappy kid on the streets of Argentina to the best player in the world is complete. No one got anywhere by listening to the haters.

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The #ThereWillBeHaters campaign celebrates the hate at the heart of football. To have “haters” is the ultimate compliment. The best in the world know that great performances deliver “hate” from spectators and from opponents, particularly on social media. This becomes the fuel that drives the confidence to deliver even greater performances. Players like Leo Messi thrive off hate, and they make no apology for doing so.

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The video coincides with the launch of the new adidas Pibe de Barr10 boots, made specifically for Leo Messi. The new Pibe de Barr10 were designed in collaboration with Rosario-born graphic artist Ignacio Valenti in a style that pays tribute to Messi’s childhood. Fusing urban-inspired raw brush strokes with polished sleekness on the synthetic hybrid touch upper, the Pibe de Barr10 embodies Messi’s footballing style; beautiful, yet dangerous.

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Leo Messi wears the new adidas Pibe de Barr10 boots, available to purchase now in selected adidas retail outlets and associated stockists.

Discovering that little bit more about a boot, it’s inspiration and design led themes is always great to see. adidas have gone further with a Q&A with the design consultant who worked with the adidas football team to create Leo Messi’s unique Pibe de Barr10 boots.

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“I love to think of Leo as an artist, his canvas is the court, brushes are his legs, the ball, his muse, and when he scores… his masterpiece.”Ignacio Valentini

What is the design inspiration behind the Pibe de Barr10 boot?

The entire collection was focussed on the idea of representing the beginnings of Messi’s
football career – his neighbourhood, the streets of Rosario, the square where he used to play, the school. Once we’d individuated the graphic style of each scenario to be narrated with images, we set to work.

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I asked some friends in Rosario, my home town, to help me out with a photographic shooting of Las Heras’ neighbourhood, where Messi grew up – perspectives, particulars, panoramics – everything that could capture the essence of who until today still remains “un pibe de barrio*” as well as being the best player in the world.

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Can you tell us more about the design specifics around Rosario, and how they relate to Leo Messi’s footballing style?

The idea was to create a design which could merge the originality of Leo’s style with the
authenticity of the place where he grew up. Bring to life the roots of the place he was born and raised. And so, his playing style was represented by swift, instinctive , unexpected brushstrokes, as if to imitate the now trademark Messi moves – sudden changes of direction, explosive acceleration or just a masterful touch to take it past another player. No matter whether you are in the defence or behind a camera, you just can´t keep up with his dribbling pattern.

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The neighbourhood was represented in the style of street art, reflected in every corner of the streets. The images were reworked with stencils, spray and roll in order to obtain a “street” mood.

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I love to think of Leo as an artist, his canvas is the court, brushes are his legs, the ball, his muse, and when he scores… his masterpiece.

What was it like working with adidas and Leo Messi?

It was a pleasure and honour to work with adidas Football for the Pibe de Barr10 apparel and footwear collection for the world’s best player, my fellow citizen Leo Messi.
Thanks to this project, I had the opportunity to work with designers from different countries, from different cultural backgrounds, in an extremely stimulating and creative environment.

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How were you initially approached by adidas?

The Head of design of at adidas Football Gerald Kuhtz noticed me and my work. I greatly thank both he and Team Messi for the attention I received during my visit to the adidas Headquarters in Herzogenaurach, Germany.

Cool to think how these things come about. The imagery is fantastic. Great to see this come to life. Superb boots.