Tag Archives: adidas design

adidas has today revealed a boot made heel to toe from their revolutionary Primeknit material. The adidas Primeknit 2.0 is the latest update of the original Primeknit boot, launched and worn on pitch last year by Luis Suarez.


The all-new Primeknit 2.0 model brings together two key adidas innovation projects – the original Samba Primeknit boot, and the Primeknit FS (Footy Sock) prototype; which was a “concept” boot presented by adidas in 2014.

Based on the construction insights gained from the Primeknit FS, the Primeknit 2.0 comes enhanced with “compression fit” technology. An all-new compression tongue includes Lycra yarns designed to wrap around the midfoot area and create a maximum lockdown effect. The boot also features a new anatomical heel shape and design, following the natural shape of the back of the foot to provide optimum support.





The forefoot contains a knit structure specifically designed to aid control. The control knit structure offers 3D texture that combines ultimate ball control with unrivalled manoeuvrability and traction by way of the f50 adizero outsole.

The “outer shell” of the Primeknit 2.0 comprises of a zoned knitted upper with a lightweight vacuum coated skin to protect the yarns and retain a soft surface, meaning the boot is at home in any weather, on any pitch.




Following on from the recent release of the adizero 99g, the lightest boot of all time available for purchase, the Primeknit 2.0 is the latest product to be launched as part of the new adidas Football “Limited Collection”. Footwear items to be included in the “Limited Collection” range will be those released in super-limited quantities, which also showcase the best in adidas Football innovation and / or collaboration.

With just 10,000 pairs available globally, the boots will be the hottest property on the field of play when a selection of the world’s best players debut the boots during UEFA Champions League Quarter Final Second Leg matches later this week.

The limited edition adidas Primeknit 2.0 boot is available to purchase from Wednesday 22nd April in adidas own-retail outlets as well as specialist retailers worldwide. For further information please visit or go to or follow @adidasfootball #LimitedCollection #Primeknit on twitter or instagram to join the conversation.

Discovering that little bit more about a boot, it’s inspiration and design led themes is always great to see. adidas have gone further with a Q&A with the design consultant who worked with the adidas football team to create Leo Messi’s unique Pibe de Barr10 boots.


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“I love to think of Leo as an artist, his canvas is the court, brushes are his legs, the ball, his muse, and when he scores… his masterpiece.”Ignacio Valentini

What is the design inspiration behind the Pibe de Barr10 boot?

The entire collection was focussed on the idea of representing the beginnings of Messi’s
football career – his neighbourhood, the streets of Rosario, the square where he used to play, the school. Once we’d individuated the graphic style of each scenario to be narrated with images, we set to work.


I asked some friends in Rosario, my home town, to help me out with a photographic shooting of Las Heras’ neighbourhood, where Messi grew up – perspectives, particulars, panoramics – everything that could capture the essence of who until today still remains “un pibe de barrio*” as well as being the best player in the world.

*uptown boy

Can you tell us more about the design specifics around Rosario, and how they relate to Leo Messi’s footballing style?

The idea was to create a design which could merge the originality of Leo’s style with the
authenticity of the place where he grew up. Bring to life the roots of the place he was born and raised. And so, his playing style was represented by swift, instinctive , unexpected brushstrokes, as if to imitate the now trademark Messi moves – sudden changes of direction, explosive acceleration or just a masterful touch to take it past another player. No matter whether you are in the defence or behind a camera, you just can´t keep up with his dribbling pattern.

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The neighbourhood was represented in the style of street art, reflected in every corner of the streets. The images were reworked with stencils, spray and roll in order to obtain a “street” mood.


I love to think of Leo as an artist, his canvas is the court, brushes are his legs, the ball, his muse, and when he scores… his masterpiece.

What was it like working with adidas and Leo Messi?

It was a pleasure and honour to work with adidas Football for the Pibe de Barr10 apparel and footwear collection for the world’s best player, my fellow citizen Leo Messi.
Thanks to this project, I had the opportunity to work with designers from different countries, from different cultural backgrounds, in an extremely stimulating and creative environment.


How were you initially approached by adidas?

The Head of design of at adidas Football Gerald Kuhtz noticed me and my work. I greatly thank both he and Team Messi for the attention I received during my visit to the adidas Headquarters in Herzogenaurach, Germany.

Cool to think how these things come about. The imagery is fantastic. Great to see this come to life. Superb boots.

Between gawping and gazing, we were lucky enough to have a hands on opportunity to get to know the latest in the adidas f50 family.

With all the talk about haters. I can 100% I am only a lover of these boots. They may take a little warming too but that’s only because they push the boundaries – another new creative champion amongst the adidas family.

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Worn by the most prolific players in world football and has been designed to maximise speed and manoeuvrability.

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A revolutionary new design including a “ghost” graphic, sleek red colour and new 3-Stripes branding ensures you will own the bragging rights on the pitch.

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The outsole has also had a complete re-design, with a new grip texture and stud configuration with a second level of traction on the forefoot base, inspired by sprint spikes.

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A 3D dribbletex layer on the upper allows for better speed dribbling in wet or dry conditions.

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A class act whilst smashing the defence to pieces, these boots are enviable on the eye, solid in the hand and most deadly on the pitch. We’re massive fans of this f50. It took some adjustment but it didn’t take long before we were smitten.

No haters here.

Simply go here (or scroll down) to see more from the #ThereWillBeHaters campaign…

In a bold splash of colour, we bring you, the beautifu, new adidas Crazylight pack.




Stunning aren’t they?

For the first time game-changing adidas Crazylight technology has been brought to the iconic adidas Predator boot.

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Crazylight Predator 7


To celebrate the 20th anniversary of the Predator, the Predator Crazylight is one of the 14 special edition Predator Instinct boots that will be launched during 2014. The boot is part of a new Crazylight Pack, featuring new versions of the Predator, f50, 11pro and Nitrocharge.

To commemorate the 20th anniversary of Predator, adidas has already released the Revenge Pack, a heritage set of three Predators based on the original designs of the 1994 Predator, the 1998 Accelerator and the 2002 Mania. With the Crazylight Pack, adidas is bringing ground-breaking lightweight technology to this legendary boot.


Crazylight technology launched in April 2014, with Real Madrid’s Gareth Bale wearing the Crazylight f50 during their successful UEFA Champions League campaign. adidas has dominated the football “lightweight” category since the introduction of the adidas adizero™ f50 in 2010, and that continues with the Crazylight Pack. The new Predator Crazylight weighs just 215g, with the f50,11pro and Nitrocharge boots weighing in at 140g, 180g and 225g, respectively.



The Predator Crazylight has been designed to combine the complete control of the Predator Instinct with the lightweight technology of the Crazylight range. The boot retains the lethal zone, control pad and pass pad technology of the Predator Instinct while introducing sprintframe technology, which drastically reduces weight while maintaining the trademark control of the Predator range.

Check ’em out – video form…








For the f50 and 11pro the adidas Innovation Team developed an innovative next-generation lightweight skin, drastically reducing the weight on the upper part of the boot while still guaranteeing high quality and performance.














The boots have been tested by the best footballers from across the globe, resulting in a design that will allow them to play faster and better than ever before. For the first time, this state-of-the-art technology has been rolled out across the entire adidas boot range.

The boot will be available to buy at from Wednesday 22nd October.

What a great way to celebrate a Champions League Week!

In this week’s episode three-time UEFA Champions League winner Leo Messi believes that his team’s attacking line-up will give them the firepower for another successful campaign in the competition.


In an exclusive behind-the-scenes interview for adidas Gamedayplus, the adidas Champions League show, Messi talks about playing in the UEFA Champions League with and against the best players in the world, his childhood in Rosario, Argentina, and scoring five goals in a UEFA Champions League match.

The latest episode of adidas Gamedayplus also gets up close with Chelsea’s Andre Schürrle, who talks about the influence of friend and former team-mate Michael Ballack, also once of Chelsea, and gives fans the chance to win a pair of signed boots through adidas Gamedayplus.

As well as that, the stunning Yohji Yamamoto adizero f50 & Real Madrid third kit will be worn on pitch tomorrow during the Ludogrets vs Real Madrid UCL game.






If you’re not familiar with Gamedayplus – It is a YouTube show available on the Monday of every UEFA Champions League week, featuring exclusive interviews, behind-the-scenes access and the biggest names in European football. It’s a pretty good round up – always beautifully shot and one for all lovers of the game. Gotta love a Champions League week!

Subscribe to the adidas YouTube channel to ensure you don’t miss out.