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PUMA today introduced the latest evoPOWER 1.2 football boot with a blazing new make-over. The high risk red and sea pine coloured boot will be exclusively launched on pitch by Cesc Fàbregas, who will wear it when his team Chelsea FC have to face Manchester United this Saturday night. After the weekend, the boot will also be worn by Olivier Giroud, Mario Balotelli, Dante and many other international football players.

Cesc FO¦êbregas wears PUMA's new evoPOWER 1.2_Q2_06

The evoPOWER 1.2 with all its innovative technologies is made for power and accuracy when kicking the ball. Taking its inspiration from the movement of a barefoot, the boot provides maximum flexibility, which has an increased impact on the shooting power. The boot’s lightweight and super soft upper material stretches in a longitudinal not lateral direction allowing a freedom of movement while maintaining support. Accuracy is further improved with the GripTex print that runs across the full length of the upper, providing enhanced ball control in all weather conditions.

Cesc FO¦êbregas wears PUMA's new evoPOWER 1.2_Q2_02

Added precision is created through the lightweight AccuFoam lining that provides a clean kicking surface.

The colours of the new evoPOWER 1.2 take its inspiration from the Japanese dragon, a traditional symbol for speed, power, wisdom and agility. The sea pine heel counter features a dragon skin graphic print, whilst the white formstripe create a striking contrast on the high risk red upper.

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Speaking about the boot, Cesc Fàbregas said, “The new evoPOWER boot absolutely matches my taste, and as a Spaniard I can’t resist a red boot. It looks really striking and the heel with the dragon skin graphic gives it a special look. When I was told I will be the first player to wear it this weekend when we play Manchester United I naturally thought it was a real honour. It is an important match, and Manchester will be hard to beat as every point counts so close to the end of the season.”

Olivier Giroud wears PUMA's new evoPOWER 1.2_Q2_01

Olivier Giroud wears PUMA's new evoPOWER 1.2_Q2_04

The new colourway of the evoPOWER 1.2 boot will be available in-store and on puma.com from 1 May 2015. A full colour aligned collection including training apparel and accessories, shin pads and balls will also be available to purchase from that day.

You’ll be able to get them from the good folk at Pro Direct here.

Ahead of the legendary Manchester Derby, Sergio Agüero and Radamel Falcao met up for a showdown at a secret location in Manchester.

Aguero and Falcao - Head To Head for PUMA in Manchester 27/1/15

The two South Americans went Head to Head and showed of their skills, taking each other on in front of a hundred football fans in red and blue.

The clash took place on a unique square pitch, featuring four goals covered by sliding doors that were operated by the fans to keep the players on their toes.

This is damn cool. Would love a kick about in a cage like that…

 

As one goal opened another one shut in a new style of football that tested the South American International’s every ability. Agüero’s guile and speed were a good match for Falcao’s power and pace, with some outrageous skill on display.

Aguero and Falcao - Head To Head for PUMA in Manchester 27/1/15

Marking the occasion, both players also took part in a Q&A – first up Agueeeeeeeeero.

What is so special about the Manchester Derby?

The Manchester derby is really special, maybe City used to always be the smaller team, with United often being the favourites to win. That has changed a lot though in recent years, and we’ve had some great moments at their place. But I actually think a derby is always something special. When two big teams from the same city meet, it always creates an amazing atmosphere, there is no worse thing than losing against your neighbour. With other teams it is different, you leave after the match, or they leave your city. At a derby, you still live in the same place, so when you go out the day after a defeat, it feels like the other team owns the place.

What does it feel like to score against Man United? You have done it 6 times already…

I always love to score, but of course it is even more special to score in the big games. If you score against United at Old Trafford it almost give you shivers, because you can feel the tense atmosphere with most of the stadium being really quiet, but the away end going crazy,. At home at it is different, when the City supporters are really loud in these games, it sometimes gives me goose bumps when they sing sing my name.

Do you think you will be able to score again this weekend at the next Derby?

I think so, yes (laughs). No, honestly, I am in good condition at the moment so I’m feeling confident. But it doesn’t matter who scores of course, as long as I can play well and we go home with 3 points in our pocket. That would make me a happy man.

Who is the best striker at Manchester United?

They have a number of very talented strikers. The one who in his career has been the most predatory is Falcao. He isn’t having an easy time this season, but I really admire his commitment and his class and qualities are permanent. He is probably one of the most naturally gifted strikers in football at the moment.

What do you think about Manchester United’s recent performances?

Manchester United is a team with a lot of great individual players, which can form an incredible when they work well together. But this season that has not always been the case. Some matches they don’t seem to play at the maximum, with the attacking qualities that they have in the team. But then in other games, they have really shown that those qualities, so they are a bit unpredictable. We know, we will have to be at our very best to beat them – there’s no doubt about that.

What is your favourite thing about Manchester as a city?

The people, and their love for football. Of course they are quite different to Argentineans, but I really like their sense of humour and friendliness, and the general atmosphere in the city is always good. It rains a lot here, but they don’t care, the people in Manchester take things as they are and make the best of it. They have a good attitude to life.

Do you still believe you can win the league this year?

Of course we can still win it. In football, anything can happen – as soon as you think something is certain, then everything changes, we have seen it so many times before and we’ll see it again. We only focus on ourselves, try to win every game we play and keep pressure on Chelsea.

Aguero and Falcao - Head To Head for PUMA in Manchester 27/1/15

And the big man, Falcao:

What does the Manchester Derby mean to you?

In Manchester, the derby means a lot. Unfortunately I didn’t play in the derby earlier this season, but you could sense the atmosphere in the city more for a week before the match itself, it was all people were talking about. It really means a lot to our fans and theirs, so of course I’d be thrilled to play in this match on Sunday. The atmosphere will be phenomenal.

Who will win on Sunday?

I feel it will be very close, but I think we will win. We’re in good form at the moment, and the fans will give us a big lift at home, so I believe we have a very good chance get the 3 points. The situation in the table is really close still, so a win for us will keep our momentum, which is what we need for the rest of the season.

Who is the most dangerous player in the Manchester City?

They are a very talented team, with a danger all over the pitch, but Sergio Agüero has been a really dangerous player for Manchester United in the past matches. He scored many goals, and always needs to be watched carefully. If there is one player more than others to watch out for, I’d say it is Agüero. City has now won the derby 4 times in a row, so we really want to break this pattern.

It is hard to be patient when you’re not playing regularly, do you find that frustrating?

Every football player wants to play, that’s very normal. But I respect the manager and the decisions he makes. I keep working hard in training, learning every day how to play in different systems, in different styles of football. Manchester United is a great club, I am very happy to be here and because of this I am happy to be patient.

Aguero and Falcao go Head To Head in Lead up to Manchester Derby_PUMA Image 9

PUMA today revealed their latest limited edition football boot evoACCURACY. Being a part of the evoPOWER family, the new special edition boot is engineered to maximise precision and accuracy when shooting and passing the ball. The fluorescent yellow and green, peacoat and white boot will exclusively be worn by Mario Balotelli from today.

PUMA Launches evoACCURACY Limited Edition 1

Through the ultra-lightweight Pebax foam lining underneath the upper material, the new evoACCURACY presents an extra clean kicking surface which enhances the player’s accuracy. The fluorescent green coloured Griptex print on the medial sides of the boots provides additional grip and control with the ball, and further adds to an accurate and precise style of play in all weather conditions.

PUMA Launches evoACCURACY Limited Edition 2

Like the evoPOWER, evoACCURACY features a lightweight and super soft microfiber AdaptLite upper material that stretches in a longitudinal not lateral direction allowing a freedom of movement while maintaining support. Combined with the Gradual Stability Frame (GSF) outsole technology, the foot bends with a kinetic motion similar to a barefoot.

PUMA Launches evoACCURACY Limited Edition 3

evoACCURACY has a special design featuring a colour fading effect from the florescent yellow forefront to the white heel. The boot has a peacoat coloured PUMA formstripe on the lateral side, with a PUMA cat logo placed on the medial side. Finishing touch for this special edition boot is the ‘MB45’ logo that is located on the heel.

PUMA Launches evoACCURACY Limited Edition 4

Mario Balotelli said about his new special edition boots:

“Accuracy is very important in football. The boots feel really good, actually quite similar to the evoPOWER and I am very excited to play with them from now. It is always a big pleasure to receive a special edition football boot, and this one has an especially nice design that I really like.”

PUMA Launches evoACCURACY Limited Edition 5

PUMA Launches evoACCURACY Limited Edition 6

The limited edition evoACCURACY football boot is now available. You can get them from the good folks at Pro Direct here.

Smart.

Ok, the European football season is yet to reach its conclusion throughout the land. We get that…alas – it is no great surprise that next years kits have or are being decided and clubs up and down the place are putting plans in place for what lies ahead in the 15/16 season.

I always look forward to this time of year, it’s a point in which many creative ideas come to fruition.

A fine example is that of Wolverhampton Wanderers’ 15/16 early bird season ticket offer.

wolves early bird

Acknowledging that supporting a team such as their – especially in recent years can be a topsy turvy affair but with the lows come the very highs. This is the bespoke site they have set up.

wolves 15 16 season tickets 1

The creative is clean, making use of the clubs hallmark hexagonal shape embedded into the clubs culture.

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This video helps tell the story, charting the clubs history – riding the roller coaster.

 

Really smart stuff from a well organised and design focused club. Wolves have created a beautiful brand and image of their club.

Here’s a few other things of theirs I’ve featured in the past:

14/15 kit launch
Rebranding exercise by Raw

Tip top.

Following the earlier release today of the PUMA evoPower – the brand has released its latest colourway of the evoSPEED 1.3 football boot, refreshing the line with a bright plasma, white and peacoat design. The evoSPEED 1.3 is a high performance football boot, featuring PUMA’s latest innovations that help players move with greater speed and agility. PUMA’s star players Sergio Agüero, Marco Reus, Radamel Falcao, Marco Verratti, Antoine Griezmann and many others will wear the new colourway on-pitch from today.

It is an absolute worldie.

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Every feature of the evoSPEED 1.3 boot has been designed with speed in mind. To reduce weight, the upper is made from a super soft and ultrathin microfiber material. A flexible material composition improves players’ manoeuvrability and ability to react faster. The evoSPEED 1.3 boot will also ensure optimum ball contact and control thanks to PUMA’s GripTex technology on the boot upper, which helps enhances ball control in all weather conditions.

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Comfort and stability are also front of mind with the evoSPEED 1.3. The external midfoot cage wraps around the outside of the boot enhancing stability, and a new optimised footbed helps give a snug fit to increase comfort.

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Borussia Dortmund Midfield Maestro Marco Reus said: “For my style of play I need a boot that allows me to move quickly on my feet and the evoSPEED 1.3 is perfect for that. It’s nice to have a good-looking boot as well, I think PUMA has done a great job with this colour. The past couple of months have not been ideal for me because of my injury, but now I’m looking forward to regaining my form and helping Dortmund climb the table.”

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The new bright plasma, white and peacoat colourway of the evoSPEED 1.3 is available in-store from 2 February 2015. A full collection of training apparel, goalkeeper gloves and other accessories will also be available.

With beautiful photography, this is a launch to be celebrated – stunning creative work all round.

Tonight see Balotelli’s Liverpool take on Fabregas’ Chelsea in the Capital One Cup. What better way to mark the occasion then with a tasty new pair of boots…

And thus…PUMA have launched the new evoPOWER boots with this video in which PUMA’s Thierry Henry puts Fabregas and Balotelli through their paces to see whether power or accuracy comes out on top.

It’s smart.

 

Like its predecessor, the new evoPOWER 1.2 FG is inspired from the power generated through a barefoot kick. The boot’s lightweight and super soft microfiber Adaptlite upper material stretches in a longitudinal not lateral direction allowing a freedom of movement while maintaining support. Combined with the Gradual Stability Frame (GSF) outsole technology, the foot bends with a kinetic motion similar to a barefoot to help a player create increased power, especially when shooting.

Big fan of the creative that aids this launch.

15SS_ATL_TS_Football_Q1_A3_420x297mm_DT-BackToBack-Balotelli-Fabregas-Blue

15SS_ATL_TS_Football_Q1_A3_420x297mm_DT-Standard-Blue

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The boots are available from Pro Direct Soccer, here.