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adidas has today revealed a boot made heel to toe from their revolutionary Primeknit material. The adidas Primeknit 2.0 is the latest update of the original Primeknit boot, launched and worn on pitch last year by Luis Suarez.

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The all-new Primeknit 2.0 model brings together two key adidas innovation projects – the original Samba Primeknit boot, and the Primeknit FS (Footy Sock) prototype; which was a “concept” boot presented by adidas in 2014.

Based on the construction insights gained from the Primeknit FS, the Primeknit 2.0 comes enhanced with “compression fit” technology. An all-new compression tongue includes Lycra yarns designed to wrap around the midfoot area and create a maximum lockdown effect. The boot also features a new anatomical heel shape and design, following the natural shape of the back of the foot to provide optimum support.

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The forefoot contains a knit structure specifically designed to aid control. The control knit structure offers 3D texture that combines ultimate ball control with unrivalled manoeuvrability and traction by way of the f50 adizero outsole.

The “outer shell” of the Primeknit 2.0 comprises of a zoned knitted upper with a lightweight vacuum coated skin to protect the yarns and retain a soft surface, meaning the boot is at home in any weather, on any pitch.

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Following on from the recent release of the adizero 99g, the lightest boot of all time available for purchase, the Primeknit 2.0 is the latest product to be launched as part of the new adidas Football “Limited Collection”. Footwear items to be included in the “Limited Collection” range will be those released in super-limited quantities, which also showcase the best in adidas Football innovation and / or collaboration.

With just 10,000 pairs available globally, the boots will be the hottest property on the field of play when a selection of the world’s best players debut the boots during UEFA Champions League Quarter Final Second Leg matches later this week.

The limited edition adidas Primeknit 2.0 boot is available to purchase from Wednesday 22nd April in adidas own-retail outlets as well as specialist retailers worldwide. For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball #LimitedCollection #Primeknit on twitter or instagram to join the conversation.

In short… create a crew and get involved.

The Nike Football App enables you to challenge others from the palm of your hand to the pitch with your feet.

This video, which quite frankly is utterly sublime shows how you can do that. Though, this is set in Mexico City and looks the bees. Players clad in the new MercurialX too, which I might add, is another beautiful addition to the X family from Nike.

 

So good.

Teaming up with top photographers from favourites of ours, SM2 Studio, Birmingham City have unveiled their 2015/16 season ticket campaign in fine fashion.

With a high standard throughout, this imagery helps showcase the message – bringing together the city, the club and the fans. The presentation is delivered with fine taste, incorporating land marks of Birmingham into the players. Top photography and great composition, this is an all round, smart campaign with design work being done by Birmingham City.

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Along with that this video helps shine that message through further that was created with the help of Mike Raven.

 

Beautifully done, you can find out more about the campaign here. You can also see more brilliant work from SM2 Studio, here.

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adidas has taken a historic step today in releasing the lightest boot of all time available for purchase, with the all new adizero 99g

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Previously presented as a “concept car” model at the adidas Innovation Lab in 2013, the adizero 99g is the first product drop under the umbrella of the new adidas Football “Limited Collection”. Footwear items to be included in the “Limited Collection” range will be those released in super-limited quantities, which also showcase the best in adidas Football innovation and / or collaboration.

The game-changing adizero 99g marks a revolutionary step in technology and product innovation in football, with the boot designed to make players both lighter and faster, giving them both a physical and psychological advantage on the field.

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The eye-catching boot, rigorously tested for tear strength and abrasions, has been created in adidas’ adizero speed range and is aimed at enhancing player performance through added raw speed and agility, whilst still ensuring players are suitably protected in an increasingly fast and competitive game.

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With just 299 pairs to be put on sale globally, the boots themselves have undergone extensive global player-testing – including amateur players, semi-professionals and some of the world’s best players with the likes of Karim Benzema and David Alaba.

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Talking about the design as part of the forthcoming adidas Gamedayplus episode due to launch on the adidas Football YouTube channel at 2045hrs CET this evening, adidas Product Manager Hazim Kulak said:

“Player feedback is at the heart of everything we do in football, and the reduction of weight is important to players as weight is a powerful driver for speed. This reduction in weight assists players in performing to the highest level and continues adidas’ commitment to being on the cutting edge of technology in football. We are incredibly proud of this design and believe it will only help players develop and improve their game.”

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Ground-breaking features of the 99g boot include:

• 1mm polyamide outsole which reduces weight but has the rigidity to perform at the highest level

• Extremely lightweight upper layer made from a single layer of woven polyester mesh

• Unique stud layout to ensure fastest possible movements in all directions

The new adizero 99g is around half the weight of a regular boot. Regardless of the weather conditions, the material is always 99g, unlike synthetic or leather boots which simply get heavier when wet.

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The limited edition adidas adizero 99g boot is available to purchase in size 8.5 UK only from Wednesday 15th April in adidas own-retail outlets as well as specialist retailers worldwide. There will be only 299 pairs available and each pair will be individually numbered.

For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball #LimitedCollection on twitter to join the conversation.

Unveiled at Anfield, in proud fashion, New Balance and Liverpool team up for the fresh and tasty 2015/16 home kit.

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Themed under the campaign of ‘Hold Nothing Back’the core feature of the new shirt is a chequerboard jacquard, which draws inspiration from the LFC fans in one of the most iconic stands in world football – The Kop.

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Hold nothing back, they certainly haven’t. This was a big deal for the brand as much as the club – both delivering in fine fashion. The attention to detail on the kit is brilliant. In every essence, this is a football kit.

The flags and scarves fans hold aloft on match day create a visually captivating red and white mosaic, which is hinted at through the shirt. The design is linked to New Balance’s new LFC campaign, #HoldNothingBack, a reflection on the team and fans’ attitude towards the club. The kit is the first to be released by New Balance and will be available to buy from 14th May 2015.

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The kit has a sleek and sophisticated style, and celebrates some of the classic moments of LFC’s history. It is reminiscent of shirts that club legends like Kenny Dalglish wore as part of the dominant side in the 1980s. The simplicity of the design honours the clubs illustrious heritage. The shirt is engineered to offer the players the latest in performance innovation, kit technology and garment optimisation.

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General Manager of New Balance Football Richard Wright commented on the first New Balance designed shirt the LFC players will wear, “As we enter into a new era between New Balance and Liverpool Football Club, we want to celebrate the sacred bond between the club, the fans and the players. We have worked closely with LFC throughout the design process and I believe the product team has captured this bond in the shirt textile design. At New Balance we pride ourselves in being at the forefront of technical innovation and this shirt sets the benchmark for football performance wear.”

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Vice-Captain Jordan Henderson added, “The kit feels great and I’m pleased the New Balance team considered what the players need from a kit when it was designed. The material is very comfortable and the players are delighted with the result.”

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Billy Hogan, Chief Commercial Officer, Liverpool FC, said: “We are very excited to be launching our first kit in partnership with New Balance, which is one of the world’s leading sportswear brands.

“Like LFC, New Balance has over 100 years of heritage and it’s fitting that the first kit launched as part of this record-breaking partnership celebrates the Club’s illustrious history and worldwide fan base.”

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The kit incorporates NB Dry, technology that helps keep the body cool and dry whilst being active. The moisture wicking fabric releases moisture away from the body, making it fast drying, and it is anatomically fitted to form around the player’s body shape for ease of movement. Finished with mesh panelling under the arms, the design aims to help airflow around the body. Twin needle stitching runs around the circumference of the shirts hem and twin heat transfer tipping to the cuff gives a seam-free finish and to prevent abrasion. The unmistakable Liverpool red with the front panel jacquard is finished with an integrated collar.

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The New Balance 2015/16 LFC Home Kit is available to pre-order now at here. Hats off to ’em – it’s a belter.

Ahead of the legendary Manchester Derby, Sergio Agüero and Radamel Falcao met up for a showdown at a secret location in Manchester.

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The two South Americans went Head to Head and showed of their skills, taking each other on in front of a hundred football fans in red and blue.

The clash took place on a unique square pitch, featuring four goals covered by sliding doors that were operated by the fans to keep the players on their toes.

This is damn cool. Would love a kick about in a cage like that…

 

As one goal opened another one shut in a new style of football that tested the South American International’s every ability. Agüero’s guile and speed were a good match for Falcao’s power and pace, with some outrageous skill on display.

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Marking the occasion, both players also took part in a Q&A – first up Agueeeeeeeeero.

What is so special about the Manchester Derby?

The Manchester derby is really special, maybe City used to always be the smaller team, with United often being the favourites to win. That has changed a lot though in recent years, and we’ve had some great moments at their place. But I actually think a derby is always something special. When two big teams from the same city meet, it always creates an amazing atmosphere, there is no worse thing than losing against your neighbour. With other teams it is different, you leave after the match, or they leave your city. At a derby, you still live in the same place, so when you go out the day after a defeat, it feels like the other team owns the place.

What does it feel like to score against Man United? You have done it 6 times already…

I always love to score, but of course it is even more special to score in the big games. If you score against United at Old Trafford it almost give you shivers, because you can feel the tense atmosphere with most of the stadium being really quiet, but the away end going crazy,. At home at it is different, when the City supporters are really loud in these games, it sometimes gives me goose bumps when they sing sing my name.

Do you think you will be able to score again this weekend at the next Derby?

I think so, yes (laughs). No, honestly, I am in good condition at the moment so I’m feeling confident. But it doesn’t matter who scores of course, as long as I can play well and we go home with 3 points in our pocket. That would make me a happy man.

Who is the best striker at Manchester United?

They have a number of very talented strikers. The one who in his career has been the most predatory is Falcao. He isn’t having an easy time this season, but I really admire his commitment and his class and qualities are permanent. He is probably one of the most naturally gifted strikers in football at the moment.

What do you think about Manchester United’s recent performances?

Manchester United is a team with a lot of great individual players, which can form an incredible when they work well together. But this season that has not always been the case. Some matches they don’t seem to play at the maximum, with the attacking qualities that they have in the team. But then in other games, they have really shown that those qualities, so they are a bit unpredictable. We know, we will have to be at our very best to beat them – there’s no doubt about that.

What is your favourite thing about Manchester as a city?

The people, and their love for football. Of course they are quite different to Argentineans, but I really like their sense of humour and friendliness, and the general atmosphere in the city is always good. It rains a lot here, but they don’t care, the people in Manchester take things as they are and make the best of it. They have a good attitude to life.

Do you still believe you can win the league this year?

Of course we can still win it. In football, anything can happen – as soon as you think something is certain, then everything changes, we have seen it so many times before and we’ll see it again. We only focus on ourselves, try to win every game we play and keep pressure on Chelsea.

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And the big man, Falcao:

What does the Manchester Derby mean to you?

In Manchester, the derby means a lot. Unfortunately I didn’t play in the derby earlier this season, but you could sense the atmosphere in the city more for a week before the match itself, it was all people were talking about. It really means a lot to our fans and theirs, so of course I’d be thrilled to play in this match on Sunday. The atmosphere will be phenomenal.

Who will win on Sunday?

I feel it will be very close, but I think we will win. We’re in good form at the moment, and the fans will give us a big lift at home, so I believe we have a very good chance get the 3 points. The situation in the table is really close still, so a win for us will keep our momentum, which is what we need for the rest of the season.

Who is the most dangerous player in the Manchester City?

They are a very talented team, with a danger all over the pitch, but Sergio Agüero has been a really dangerous player for Manchester United in the past matches. He scored many goals, and always needs to be watched carefully. If there is one player more than others to watch out for, I’d say it is Agüero. City has now won the derby 4 times in a row, so we really want to break this pattern.

It is hard to be patient when you’re not playing regularly, do you find that frustrating?

Every football player wants to play, that’s very normal. But I respect the manager and the decisions he makes. I keep working hard in training, learning every day how to play in different systems, in different styles of football. Manchester United is a great club, I am very happy to be here and because of this I am happy to be patient.

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