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Unveiled at Anfield, in proud fashion, New Balance and Liverpool team up for the fresh and tasty 2015/16 home kit.

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Themed under the campaign of ‘Hold Nothing Back’the core feature of the new shirt is a chequerboard jacquard, which draws inspiration from the LFC fans in one of the most iconic stands in world football – The Kop.

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Hold nothing back, they certainly haven’t. This was a big deal for the brand as much as the club – both delivering in fine fashion. The attention to detail on the kit is brilliant. In every essence, this is a football kit.

The flags and scarves fans hold aloft on match day create a visually captivating red and white mosaic, which is hinted at through the shirt. The design is linked to New Balance’s new LFC campaign, #HoldNothingBack, a reflection on the team and fans’ attitude towards the club. The kit is the first to be released by New Balance and will be available to buy from 14th May 2015.

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The kit has a sleek and sophisticated style, and celebrates some of the classic moments of LFC’s history. It is reminiscent of shirts that club legends like Kenny Dalglish wore as part of the dominant side in the 1980s. The simplicity of the design honours the clubs illustrious heritage. The shirt is engineered to offer the players the latest in performance innovation, kit technology and garment optimisation.

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General Manager of New Balance Football Richard Wright commented on the first New Balance designed shirt the LFC players will wear, “As we enter into a new era between New Balance and Liverpool Football Club, we want to celebrate the sacred bond between the club, the fans and the players. We have worked closely with LFC throughout the design process and I believe the product team has captured this bond in the shirt textile design. At New Balance we pride ourselves in being at the forefront of technical innovation and this shirt sets the benchmark for football performance wear.”

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Vice-Captain Jordan Henderson added, “The kit feels great and I’m pleased the New Balance team considered what the players need from a kit when it was designed. The material is very comfortable and the players are delighted with the result.”

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Billy Hogan, Chief Commercial Officer, Liverpool FC, said: “We are very excited to be launching our first kit in partnership with New Balance, which is one of the world’s leading sportswear brands.

“Like LFC, New Balance has over 100 years of heritage and it’s fitting that the first kit launched as part of this record-breaking partnership celebrates the Club’s illustrious history and worldwide fan base.”

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The kit incorporates NB Dry, technology that helps keep the body cool and dry whilst being active. The moisture wicking fabric releases moisture away from the body, making it fast drying, and it is anatomically fitted to form around the player’s body shape for ease of movement. Finished with mesh panelling under the arms, the design aims to help airflow around the body. Twin needle stitching runs around the circumference of the shirts hem and twin heat transfer tipping to the cuff gives a seam-free finish and to prevent abrasion. The unmistakable Liverpool red with the front panel jacquard is finished with an integrated collar.

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The New Balance 2015/16 LFC Home Kit is available to pre-order now at here. Hats off to ’em – it’s a belter.

Ahead of the legendary Manchester Derby, Sergio Agüero and Radamel Falcao met up for a showdown at a secret location in Manchester.

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The two South Americans went Head to Head and showed of their skills, taking each other on in front of a hundred football fans in red and blue.

The clash took place on a unique square pitch, featuring four goals covered by sliding doors that were operated by the fans to keep the players on their toes.

This is damn cool. Would love a kick about in a cage like that…

 

As one goal opened another one shut in a new style of football that tested the South American International’s every ability. Agüero’s guile and speed were a good match for Falcao’s power and pace, with some outrageous skill on display.

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Marking the occasion, both players also took part in a Q&A – first up Agueeeeeeeeero.

What is so special about the Manchester Derby?

The Manchester derby is really special, maybe City used to always be the smaller team, with United often being the favourites to win. That has changed a lot though in recent years, and we’ve had some great moments at their place. But I actually think a derby is always something special. When two big teams from the same city meet, it always creates an amazing atmosphere, there is no worse thing than losing against your neighbour. With other teams it is different, you leave after the match, or they leave your city. At a derby, you still live in the same place, so when you go out the day after a defeat, it feels like the other team owns the place.

What does it feel like to score against Man United? You have done it 6 times already…

I always love to score, but of course it is even more special to score in the big games. If you score against United at Old Trafford it almost give you shivers, because you can feel the tense atmosphere with most of the stadium being really quiet, but the away end going crazy,. At home at it is different, when the City supporters are really loud in these games, it sometimes gives me goose bumps when they sing sing my name.

Do you think you will be able to score again this weekend at the next Derby?

I think so, yes (laughs). No, honestly, I am in good condition at the moment so I’m feeling confident. But it doesn’t matter who scores of course, as long as I can play well and we go home with 3 points in our pocket. That would make me a happy man.

Who is the best striker at Manchester United?

They have a number of very talented strikers. The one who in his career has been the most predatory is Falcao. He isn’t having an easy time this season, but I really admire his commitment and his class and qualities are permanent. He is probably one of the most naturally gifted strikers in football at the moment.

What do you think about Manchester United’s recent performances?

Manchester United is a team with a lot of great individual players, which can form an incredible when they work well together. But this season that has not always been the case. Some matches they don’t seem to play at the maximum, with the attacking qualities that they have in the team. But then in other games, they have really shown that those qualities, so they are a bit unpredictable. We know, we will have to be at our very best to beat them – there’s no doubt about that.

What is your favourite thing about Manchester as a city?

The people, and their love for football. Of course they are quite different to Argentineans, but I really like their sense of humour and friendliness, and the general atmosphere in the city is always good. It rains a lot here, but they don’t care, the people in Manchester take things as they are and make the best of it. They have a good attitude to life.

Do you still believe you can win the league this year?

Of course we can still win it. In football, anything can happen – as soon as you think something is certain, then everything changes, we have seen it so many times before and we’ll see it again. We only focus on ourselves, try to win every game we play and keep pressure on Chelsea.

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And the big man, Falcao:

What does the Manchester Derby mean to you?

In Manchester, the derby means a lot. Unfortunately I didn’t play in the derby earlier this season, but you could sense the atmosphere in the city more for a week before the match itself, it was all people were talking about. It really means a lot to our fans and theirs, so of course I’d be thrilled to play in this match on Sunday. The atmosphere will be phenomenal.

Who will win on Sunday?

I feel it will be very close, but I think we will win. We’re in good form at the moment, and the fans will give us a big lift at home, so I believe we have a very good chance get the 3 points. The situation in the table is really close still, so a win for us will keep our momentum, which is what we need for the rest of the season.

Who is the most dangerous player in the Manchester City?

They are a very talented team, with a danger all over the pitch, but Sergio Agüero has been a really dangerous player for Manchester United in the past matches. He scored many goals, and always needs to be watched carefully. If there is one player more than others to watch out for, I’d say it is Agüero. City has now won the derby 4 times in a row, so we really want to break this pattern.

It is hard to be patient when you’re not playing regularly, do you find that frustrating?

Every football player wants to play, that’s very normal. But I respect the manager and the decisions he makes. I keep working hard in training, learning every day how to play in different systems, in different styles of football. Manchester United is a great club, I am very happy to be here and because of this I am happy to be patient.

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MLS promo

Ever the fan of the work done by stateside legends and fellow appreciators of design, World F.C. it gives me great pleasure to help showcase the ‘Americana Collection’ – celebrating the kick off of the fresh MLS season, this 8 piece collection is made up of a smart range of designs.

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You can see the full range here.

Complimenting the 8 designs is another number, released in collaboration with our bros over at 8by8.

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Mighty fine, damn awesoming, awesomeness.

See the full collection here.

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Everyone has owned one of those knackered balls in the past. Torn up by the courts they were played on, there was usually very little left by the time you got a new one.

Equally, if you had the ball, you brought the rule. How many of us can remember the ‘not my ball mate’ follow up response when a fresh player wanted to join a game?

Naturally, there has been a technical product evolution in the world of football. Most brilliantly for us though, the relationship between football and design has been flourishing.

The stunning ‘Neo Pro’ from Umbro is testament to this.

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Made up of various panels it takes the striking pink double diamond and puts it in the prime space of cool.

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Eye catching whether static or spinning, this ball is beautiful from whatever angle you look at it.

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Putting design along side performance, its aesthetics are as impressive. On the pitch, on court or in your studio – it is football appreciated.

In the words of the brand:

A unique 14-panel design offers a clean strike zone and true, natural flight, with the Hexadimple outer casing designed in conjunction with Teijin offers superb elasticity and a softer touch.

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Often the last element to be looked at, it is the heart of the game – we can look at a thousand different boots but this is the thing we’re all trying to get in the back of the net. It is the game.

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Umbro have smashed this – it’s an exciting time for the brand and this ball is symbolic of that. You can find out more and get your hands on one here.

We’ve seen many clubs we re-imagined and re-branded by talented followers of the game. Designers worldwide, united by that passion to use their talents and apply them to the football world.

Thinking about it, there are few ways to make football manager better but designing your own team brand and kits could take it to a whole new level. Oh how I long for the addition, as a manager, to decide whether we re-brand in house or extend it to an external agency…I digress, clearly.

Luis Callegari is a talented chap, based in Argentina. He’s put together a brilliant variety of work relating to football that you can see on his behance page here.

Most recently, putting together a full suite of creative to support the J-League’s Yokohama Marinos. It’s brilliant. Personally, I’m a fan of all things nautical so a little sucker for this but it can most certainly be appreciated by all. A logo, Kits, scarves and more – he’s got it all covered in a superb fashion.

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See more of his work, including more football design stuffs here.

Massive fan.

The Umbro Velocita is a stunning boot. An evolution as well as a revolution in many ways for the double diamonds of umbro.

The introduction of this White/Nasturtium/Orange Pop colourway is a beautiful addition to the Velocita family.

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You can see more beautiful umbro boots, snapped by the good folks at Soccerbible, here.

Lush.

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A million stories to be told and countless people doing them. That’s one of the greatest things about football in my opinion. Clubs, players, fans and staff – all have countless stories and memories – fresh ones created each week.

Documenting these, and in brilliant fashion too, is something that many are doing. Today’s emphasis is on Nottingham Forest – a club of clout – winners at the highest level.

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This is the clubs matchday programme. It’s packed with a variety of content and presented in well balanced fashion, the delivery is of high quality and rich in value.

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Championing art, the club take a genuine interest in the art of the game. As you can see in these we share the appreciation and they have collaborated with many artists and designer who we have championed too – simply awesome!

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Like-minded appreciators, the club clearly are. Brilliant photography, a smart layout and overall attention to detail clearly goes into their design work. It’s a big year for the club as they look to celebrate their 150th anniversary which I’m sure will be celebrated in a similarly well crafted way.

This is how they are presenting their 2015/16 season ticket campaign.

2016 season tickets

Smart.