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Adidas

adidas has today revealed a boot made heel to toe from their revolutionary Primeknit material. The adidas Primeknit 2.0 is the latest update of the original Primeknit boot, launched and worn on pitch last year by Luis Suarez.

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The all-new Primeknit 2.0 model brings together two key adidas innovation projects – the original Samba Primeknit boot, and the Primeknit FS (Footy Sock) prototype; which was a “concept” boot presented by adidas in 2014.

Based on the construction insights gained from the Primeknit FS, the Primeknit 2.0 comes enhanced with “compression fit” technology. An all-new compression tongue includes Lycra yarns designed to wrap around the midfoot area and create a maximum lockdown effect. The boot also features a new anatomical heel shape and design, following the natural shape of the back of the foot to provide optimum support.

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The forefoot contains a knit structure specifically designed to aid control. The control knit structure offers 3D texture that combines ultimate ball control with unrivalled manoeuvrability and traction by way of the f50 adizero outsole.

The “outer shell” of the Primeknit 2.0 comprises of a zoned knitted upper with a lightweight vacuum coated skin to protect the yarns and retain a soft surface, meaning the boot is at home in any weather, on any pitch.

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Following on from the recent release of the adizero 99g, the lightest boot of all time available for purchase, the Primeknit 2.0 is the latest product to be launched as part of the new adidas Football “Limited Collection”. Footwear items to be included in the “Limited Collection” range will be those released in super-limited quantities, which also showcase the best in adidas Football innovation and / or collaboration.

With just 10,000 pairs available globally, the boots will be the hottest property on the field of play when a selection of the world’s best players debut the boots during UEFA Champions League Quarter Final Second Leg matches later this week.

The limited edition adidas Primeknit 2.0 boot is available to purchase from Wednesday 22nd April in adidas own-retail outlets as well as specialist retailers worldwide. For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball #LimitedCollection #Primeknit on twitter or instagram to join the conversation.

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adidas has taken a historic step today in releasing the lightest boot of all time available for purchase, with the all new adizero 99g

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Previously presented as a “concept car” model at the adidas Innovation Lab in 2013, the adizero 99g is the first product drop under the umbrella of the new adidas Football “Limited Collection”. Footwear items to be included in the “Limited Collection” range will be those released in super-limited quantities, which also showcase the best in adidas Football innovation and / or collaboration.

The game-changing adizero 99g marks a revolutionary step in technology and product innovation in football, with the boot designed to make players both lighter and faster, giving them both a physical and psychological advantage on the field.

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The eye-catching boot, rigorously tested for tear strength and abrasions, has been created in adidas’ adizero speed range and is aimed at enhancing player performance through added raw speed and agility, whilst still ensuring players are suitably protected in an increasingly fast and competitive game.

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With just 299 pairs to be put on sale globally, the boots themselves have undergone extensive global player-testing – including amateur players, semi-professionals and some of the world’s best players with the likes of Karim Benzema and David Alaba.

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Talking about the design as part of the forthcoming adidas Gamedayplus episode due to launch on the adidas Football YouTube channel at 2045hrs CET this evening, adidas Product Manager Hazim Kulak said:

“Player feedback is at the heart of everything we do in football, and the reduction of weight is important to players as weight is a powerful driver for speed. This reduction in weight assists players in performing to the highest level and continues adidas’ commitment to being on the cutting edge of technology in football. We are incredibly proud of this design and believe it will only help players develop and improve their game.”

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Ground-breaking features of the 99g boot include:

• 1mm polyamide outsole which reduces weight but has the rigidity to perform at the highest level

• Extremely lightweight upper layer made from a single layer of woven polyester mesh

• Unique stud layout to ensure fastest possible movements in all directions

The new adizero 99g is around half the weight of a regular boot. Regardless of the weather conditions, the material is always 99g, unlike synthetic or leather boots which simply get heavier when wet.

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The limited edition adidas adizero 99g boot is available to purchase in size 8.5 UK only from Wednesday 15th April in adidas own-retail outlets as well as specialist retailers worldwide. There will be only 299 pairs available and each pair will be individually numbered.

For further information please visit adidas.com/football or go to facebook.com/adidasfootball or follow @adidasfootball #LimitedCollection on twitter to join the conversation.

The work of Hana Asano is something I keep falling in love with. Her eye for grabbing natural yet emotive football imagery is damn right awesome.

Most recently, teaming up with LA Galaxy for the launch of their second shirt – it gave us a more organic and genuine taste of football. A kit launch of modesty, let the shirt compliment the beautiful surroundings and shoot it with a strong eye for composition.

Following on from that – Hana brought boots to the fore, following those that belong to Omar Gonzalez over the course of a tough day of pre-season training.

‘A Day in the life of Omar Gonzalez’s adidas Nitrocharge Boots’ is another stroke of genius. Again, beautiful products (the Nitrocharge are up there as some of the best of the year for me ), in an incredible setting, shot with a strong eye for composition… Nailed it.

Here are some of the photos.

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See the full collection here.

Images courtesy of Hana Asano/LA Galaxy.

adidas launches its latest campaign for the new spring/summer 2015 Climachill product range, featuring international football star Gareth Bale. Climachill is adidas’ most advanced cooling technology ever, promising to keep the wearer up to 36% cooler than previous adidas clothing.

As the sun starts to rear its beautiful and much-needed self, this is a welcome addition to handle performance and training as the heat rises.

The SS15 colourway is a departure from the norm, offering a sleek, all-black look that still keeps the wearer cooler than ever – even in the height of summer.

This video is damn good.

 

Thanks to its cutting edge instant cool sensation, advanced breathability and supreme heat and moisture transfer capabilities, the range keeps body temperatures under control even in the hottest conditions. The technology enables athletes of all levels to train harder, run longer and stay focused, enhancing performance whether in training or in the intensity of competition.

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The adidas Climachill range has been revolutionary in active cooling technology due to its uniquely engineered design profile: industry-first 3D aluminum-cooling spheres are strategically located on the back and neck to correspond with the warmest area of the body, and provide an instant cooling sensation on contact.

A micro fibre fabric allows the garment to act like mesh and transports excess moisture away from your skin. The revolutionary SubZero flat yarn contains titanium and maximises surface contact with skin, transferring more heat away from the body.

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Real Madrid FC, Champions League winning footballer Gareth Bale commented on the new member of the Climachill range:

‘Moving from England to Spain meant getting used to a different country, culture, language and of course playing in warmer weather. adidas’ cooling technology regulates my temperature and releases excess moisture from my body, enabling me to perform at my best even in hot conditions.

The new black training t-shirt is the perfect example of sports apparel that looks cool and keeps you cool.’

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Dr Maarten Hupperets, Director of Future Sport Science at adidas explained why it is important to consider body temperature during working out:

‘Activity in high ambient temperatures offers a particular challenge to the human thermoregulatory system. Humans strive to maintain a stable body core temperature of about 37°C. In response to exercise, as metabolic demand and heat production increases, the body core temperature can increase up to 3°C in warm ambient conditions.

To maintain a stable body core temperature, the human body will make efforts to lose excess heat. Climachill has been rigorously tested in our state-of-the-art Clima chamber as high as 122°F/50 degree Celsius exactly to find the best possible answer to facilitate body cooling. We are confident that our innovation and coolest t-shirt ever helps athletes of every level keep at their peak optimum temperature to perform at their best in any conditions’.

Overall, it’s a smart range – high in quality, championing elite performance. Style wise, it’s minimalist on the surface which is very much a good thing – I’m enjoying the bigger adidas performance logos that are appearing on more products. Big, bold, assertive.

The new range includes tees, tanks and shorts, designed for training, running, football, tennis and cycling. It is available now from a pretty affordable £18 at http://www.adidas.co.uk and in selected retailers nationwide.

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The best players in the world stimulate the most envy. Great performances on the pitch lead to jealousy and hatred off it – and Gareth Bale is ready to take on his “haters” this weekend in his exclusive new miadidas f50 Haters boots.

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The new miadidas f50 Haters are available from today on http://www.miadidas.com and will be worn exclusively on the field of play by the world’s most expensive footballer Gareth Bale. In the world’s biggest rivalry, emotions run high, and Bale will debut the boot in the ‘El Clásico’ match with Barcelona tomorrow (Sunday 22nd March). Now, Gareth Bale has the weapons to dominate on the biggest stage.

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Only the elite players light up the pitch, and the white / silver colour of the miadidas f50 Haters are reserved for the very best players who dare to wear it. The next generation of adizero f50 have been developed to maximise speed and manoeuvrability, and the miadidas f50 Haters have all the latest technology. A revolutionary new design including a “ghost” graphic, bold white colour and new 3-Stripes branding ensures you will own the bragging rights on the pitch. A 3D dribbletex layer on the upper allows for better speed dribbling in wet or dry conditions. The outsole has also had a complete re-design, with a new grip texture and stud configuration with a second level of traction on the forefoot base, inspired by sprint spikes.

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miadidas.com is a service allowing footballers to “Create Your Own” design and incorporate colour schemes and personal touches to their boots. The website contains a huge range of personalisation options, meaning that it is easier than ever for ‘designers’ to purchase their creations or share them on social media.

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The all-new miadidas f50 Haters come in three possible colourways (black, white or pink) and are exclusively available to buy now at http://www.miadidas.com. To join the conversation visit facebook.com/adidasfootball or follow @adidasfootball on twitter #ThereWillBeHaters.

The adidas #ThereWillBeHaters campaign that has certainly stood out as a campaign that has made its mark on the season – creatively its execution has been grand – splitting opinion all the same – only for positive reasons.

Following a quite remarkable performance against Man City and facing arguably the biggest clash of the titans in the El Clasico one man, Leo Messi is the shining star of the next phase in the campaign.

You cannot argue with the records…

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Growing up in Rosario in Argentina, Messi was never expected to make it. Hundreds of people have doubted him; this video celebrates the raw talent that overcame the haters to become the best player in the world.

The new #ThereWillBeHaters video tracks the incredible journey of one of the world’s greatest ever players from the streets of the Barrio of Las Heras, Rosario in Argentina to the record-breaking player he is today.

 

The video voices many of the criticisms that have faced Messi during his life. The provocative voice over states “You’ll never be good enough or big enough. You’ll never make it with the big boys in the big league. You’ll never leave your little home town”. Pictured standing defiantly surrounded by his many Ballon d’Or and Golden Boot trophies, Leo Messi’s transformation from scrappy kid on the streets of Argentina to the best player in the world is complete. No one got anywhere by listening to the haters.

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The #ThereWillBeHaters campaign celebrates the hate at the heart of football. To have “haters” is the ultimate compliment. The best in the world know that great performances deliver “hate” from spectators and from opponents, particularly on social media. This becomes the fuel that drives the confidence to deliver even greater performances. Players like Leo Messi thrive off hate, and they make no apology for doing so.

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The video coincides with the launch of the new adidas Pibe de Barr10 boots, made specifically for Leo Messi. The new Pibe de Barr10 were designed in collaboration with Rosario-born graphic artist Ignacio Valenti in a style that pays tribute to Messi’s childhood. Fusing urban-inspired raw brush strokes with polished sleekness on the synthetic hybrid touch upper, the Pibe de Barr10 embodies Messi’s footballing style; beautiful, yet dangerous.

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Leo Messi wears the new adidas Pibe de Barr10 boots, available to purchase now in selected adidas retail outlets and associated stockists.