In striking fashion – Nike Unveils NikeFootballX

The 12elfth Man

Continuing the bold and beautiful approach from yesterday, Nike continues to showcase its freshest creations at its annual innovation summit. This time, it’s adding another dream of an extension to its football brand ‘NikeFootballX’ – who’d a thought adding and x could be so darn dreamy.

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Remixing the hugely innovative Magista and Mercurial boots – it’s all about taking the beauty from the big pitch to the small sided game.

Nike Innovation Summit

In 2014, Nike introduced Magista and Mercurial Superfly, the first football boots to incorporate Nike’s groundbreaking Flyknit technology. These boots were designed to provide the ultimate fit, touch and traction for specific styles of play.

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The Magista is crafted for creative, unstoppable playmakers. The Mercurial is built for explosive speed. Over the past year, these boots have contributed to brilliant displays of football on pitches all over the world, including Mario Götze’s game-winner on the sport’s biggest stage.

But football…

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