The adidas #ThereWillBeHaters campaign that has certainly stood out as a campaign that has made its mark on the season – creatively its execution has been grand – splitting opinion all the same – only for positive reasons.
Following a quite remarkable performance against Man City and facing arguably the biggest clash of the titans in the El Clasico one man, Leo Messi is the shining star of the next phase in the campaign.
You cannot argue with the records…
Growing up in Rosario in Argentina, Messi was never expected to make it. Hundreds of people have doubted him; this video celebrates the raw talent that overcame the haters to become the best player in the world.
The new #ThereWillBeHaters video tracks the incredible journey of one of the world’s greatest ever players from the streets of the Barrio of Las Heras, Rosario in Argentina to the record-breaking player he is today.
The video voices many of the criticisms that have faced Messi during his life. The provocative voice over states “You’ll never be good enough or big enough. You’ll never make it with the big boys in the big league. You’ll never leave your little home town”. Pictured standing defiantly surrounded by his many Ballon d’Or and Golden Boot trophies, Leo Messi’s transformation from scrappy kid on the streets of Argentina to the best player in the world is complete. No one got anywhere by listening to the haters.
The #ThereWillBeHaters campaign celebrates the hate at the heart of football. To have “haters” is the ultimate compliment. The best in the world know that great performances deliver “hate” from spectators and from opponents, particularly on social media. This becomes the fuel that drives the confidence to deliver even greater performances. Players like Leo Messi thrive off hate, and they make no apology for doing so.
The video coincides with the launch of the new adidas Pibe de Barr10 boots, made specifically for Leo Messi. The new Pibe de Barr10 were designed in collaboration with Rosario-born graphic artist Ignacio Valenti in a style that pays tribute to Messi’s childhood. Fusing urban-inspired raw brush strokes with polished sleekness on the synthetic hybrid touch upper, the Pibe de Barr10 embodies Messi’s footballing style; beautiful, yet dangerous.
Leo Messi wears the new adidas Pibe de Barr10 boots, available to purchase now in selected adidas retail outlets and associated stockists.