Regularly one to appreciate a good campaign and the delivery of the creative, one jumped out at me as championing its creative elements most recently and it’d be plain wrong not to share it.
AKQA – an agency of serious clout. You don’t have to look hard to find a piece of brilliant work that has origins of this innovative company.
Equally, NIVEA MEN has had a close relationship to the football community. Liverpool’s official grooming partner after all.
These heavyweight brands teamed up recently, bringing together a group of players from the proud history of Liverpool; John Barnes, Ian Rush, Jason McAteer, Michael Thomas and David Fairclough to form a Liverpool FC Legends team, led by manager Roy Evans.
And so AKQA and NIVEA MEN have kicked off a search for a 5-a-side team worthy of going the distance with these legends.
The winning team get an all-expenses paid trip to Liverpool to meet the legends and receive training tips before playing a five-a-side match against their heroes.
So that’s the background – You can get involved here.
The stand out of the campaign has to be the illustration – it’s utterly beautiful. A perfect way to blend the product, players and the overall campaign. A fine art delivery and precise execution.