When the level of creativity on show is on par with the beauty of the game, you can’t help but have massive appreciation for those who have gone that extra mile.
This one, may well be plucked from left field for us on English shores however the respect and appreciation is certainly on a global scale.
The story of Mexican side Leones Negros Universidad de Guadalajara is a fascinating one – established in just 1974 they ceased to exist post 1994…until recently.
A turbulent past, the club was promoted to the Mexican top flight in 2014 and are grabbing the resurgence with arms open.
With this on the field success has also come a feast of off the field brilliance.
The designers at the club have done a tremendous job in re-shaping the image of the club. Their work is beautiful. This is how they promote upcoming fixtures.
That kit – a top collar, splattered in sponsors and those socks – I actually have a lot of love for kits like this. As much as I like the minimal approach, the balance of so many things on one kit…I like. Cracking beard that man, too.
Utterly awesome, I’ve got myself a new favourite Mexican team. Game on.
Big respect to Édgar Mendoza Torres – the art director behind this work. See his behance profile here.