Recently you might have seen a couple of posts about pre-season campaigns by a couple of clubs on home shores… I thought it only right to take a look at some work that is going on overseas. Where better to look than Brazil?
And so, here is ‘Cada 1 é 11’ by Brazilian giants Sport Club Internacional – direct translation of ‘Each 1 is 11’ – a campaign that aims to express that the fans are as much part of the starting 11…as the starting 11. Quite often the 12th Man and inspiration behind the name of this here blog, there’s no denying that fans make the beautiful game we all go nuts for.
With the help of Brazilian photographer Thiago Peraça the Porto Alegre based club have delivered a campaign of high value – sporting a pretty swish (swoosh) kit in a belter of a stadium to boot.
This is a really smart campaign – so clean and well packaged – this is piece is in the build up for an upcoming fixture. Simple and effective.
How about this for a place to do the biz too – the Estádio Beira-Rio, notably one of the 2014 Brazil World Cup Venues. It’s a work of art in itself.
Stellar campaign, kit, design and fans – ace. Find out everything you need to know about Sport Club Internacional here.