Everton launch 15/16 season ticket campaign ‘We Are Chosen’ #WeAreChosen

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At the tail end of last week, we featured the 15/16 season ticket campaign by Wolverhampton Wanderers – I mentioned how this time of year is always quite an awesome one for new products / releases and general creativity in and around the game. There’s a lot of planning done for the future and this is the time a lot comes to the fore.

So, up next is Everton and their 15/16 season ticket campaign. They haven’t dissapointed – far from it – they’ve smashed it. ‘We Are Chosen’ unites fans, players and staff in their support for the club they love. It’s an aspirational piece shot in fine fashion, the delivery is brilliant.

Here’s the video that is at the heart of the campaign.

 

Adding another dimension to the campaign, there’s also some great behind the scenes footage and photography.

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Here’s the first behind the scenes video:

 

And here’s the second:

 

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The club have created a bespoke landing page for the campaign with additional photography, prices and all the FAQs // See it here. They’re also inviting fans to send in their Everton tattoos – you can see a full gallery of tats here.

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Very cool and a lot of time for this.

What are your club doing? Shout if you see anything that should be shared! @12elfthman

2 comments
  1. ‘Smashed it!’ Thats great feedback. I was heavily involved with a marketing team on the creative work who were hard working and receptive to ideas. lt involved a lot of research, consultation and development along the way to get it to finished article, so its nice to see the feedback it has received since launch.

    While freelancing at Everton for several months I experienced a real family club with strong traditional values who don’t forget their past. Its a club with a strong sense of self and place within the community, and the campaign is not finished yet, theres more to come, so keep an eye on evertonfc.com

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