adidas have today announced that England and Arsenal forward, Theo Walcott has signed a long term deal with the brand. Walcott will become one of the leading faces of the brand globally and will wear the new adiZero F50 in his next game. An interesting choice but the opportunity for Theo Walcott is there, now is the time to take it.
Walcott on the new deal: “I am excited to be joining adidas and lining up alongside some of the world’s best players. The adidas adiZero F50 is an exceptional boot and I am looking forward to wearing the boots and scoring goals in them.
Global Director of Sports Marketing, Gregory Fernandez comments on the deal:
“We are immensely proud to have signed Theo Walcott to become part of the growing adidas family which includes some of the best players in the world. Theo is an exceptional player who has achieved so much in his career to date and we look forward to being part of that next chapter with him as one of the faces of the adidas F50”.
Walcott will become part of the latest adidas campaign, #therewillbehaters which is themed around the “motivation of hate” and how sometimes that reaction can be the ultimate compliment from fans, the media and fellow players alike. Watch out for more to follow soon!