AFC Bournemouth x Parent – tremendous.

Regular visitors to The 12elfth Man may know that we’re rather big fans of the creative execution AFC Bournemouth put out there to the world.

AFC Bournemouth x Parent Football Design Branding 12elfth man 1

Teaming up with Bournemouth based creative agency, Parent, to develop their brand without unsettling the waters amongst fans has been money very well spent.

AFC Bournemouth x Parent Football Design Branding 12elfth man 2

AFC Bournemouth x Parent Football Design Branding 12elfth man 3

In doing so, they have smashed the delivery – creating a clear set of guidelines that embraces the history of the club whilst looking forward to what could be a very promising future.

AFC Bournemouth x Parent Football Design Branding 12elfth man 4

AFC Bournemouth x Parent Football Design Branding 12elfth man 5

Working on typography, tone, colours and photography – it has given the club something to hand their coat on and create a benchmark of brilliant design.

AFC Bournemouth x Parent Football Design Branding 12elfth man 5

AFC Bournemouth x Parent Football Design Branding 12elfth man 6

So much time for those that saw the need and addressed it, putting the fans and creativity side by side at the heart of what they do. I’m a massive fan.

See more from Parent x AFC Bournemouth here.

Much appreciation goes to the brilliant Pog Mo Goal for the heads up.

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