Regular visitors to The 12elfth Man may know that we’re rather big fans of the creative execution AFC Bournemouth put out there to the world.
Teaming up with Bournemouth based creative agency, Parent, to develop their brand without unsettling the waters amongst fans has been money very well spent.
In doing so, they have smashed the delivery – creating a clear set of guidelines that embraces the history of the club whilst looking forward to what could be a very promising future.
Working on typography, tone, colours and photography – it has given the club something to hand their coat on and create a benchmark of brilliant design.
So much time for those that saw the need and addressed it, putting the fans and creativity side by side at the heart of what they do. I’m a massive fan.
See more from Parent x AFC Bournemouth here.
Much appreciation goes to the brilliant Pog Mo Goal for the heads up.