adidas today rolled out a new series of films featuring some of the biggest sporting names on the planet – from the the football world; Messi, Suarez and Bale all feature.
The tag line for the campaign sums it up perfectly.
Yesterday is gone. Today is up for grabs. Do something and be remembered. No one owns today. Take it.
“Sport 15 is more than a campaign. This is a long-term investment into our brand,” says Eric Liedtke, adidas Board Member responsible for Global Brands. “adidas has a longer legacy in every sport than any of our competitors. We know sports and athletes better than anyone else.”
The film series brings to life what can happen in a split moment in sports. It looks at the unique role sports plays in our culture where every moment is a chance to redefine yourself and create something new for you or your team.
“In sports, no one owns today,” said King. “Every minute of every game is up for grabs and yours for the taking.”
Loving this set of portraits that have gone with it:
Pretty damn smart.