Packaging beautiful Packaging – FC Barcelona x Nike x Oxigen

This collaborative project saw FC Barcelona and Nike combine forces with creative agency Oxigen.

The brief: To create Limited edition packaging that contains the FC Barcelona official jersey of the third team of the Champions of the season 2014/15.

The packaging must transmit in the light and the contrast of the colours of the jersey. Under the slogan “Flash of Brilliance” looks for an effect of luminosity and brightness of shines so much in the colours and in the finishes.

It is so beautiful.

barcelona packaging 1

barcelona packaging 2

barcelona packaging 3

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Oxigen have helped produce similar packages for other kits this seasons home kit:

barcelona packaging 6

barcelona packaging 7

 

You can also see the illustration work that ILoveDust produced feature in the package – the ‘Crafted to Win’ piece is another peach.

Oxigen also worked on last seasons 13/14 home number:

barcelona packaging 8

barcelona packaging 9

barcelona packaging 10

Triumphant execution and exquisite delivery – gotta hand it to them, they have represented the values of FCB in an incredibly classy fashion. Respect for the club, respect for the shirt and respect to those behind it. Massive fan.

You can find out more about Oxigen here.

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