Black History Month is more than an annual celebration through design inspiration at NIKE, Inc. The company’s Black Employee Network gathers regularly to plan company-wide initiatives throughout the year in addition to Black History Month. From charitable events like the Sneaker Ball that began in 2010, to ongoing community giveback through partnerships with Big Brothers, Big Sisters and other non-profit organizations, many employees spanning a variety of ethnicities participate in the annual initiatives.
Over the last decade Nike’s BHM product has featured annual themes and storylines with colors, graphics and distinction unique to Nike. The products have been designed for six sports, including basketball, football, soccer, running, skateboarding and tennis. Nike’s BHM product has been displayed on sport’s biggest stages by some of its top athletes who show their support, including Kobe Bryant, Kevin-Prince Boateng, Didier Drogba, Kevin Durant, Allyson Felix, LeBron James, Ishod Wair and Serena Williams.
The collection testament to the cause. Utterly beautiful.