Monthly Archives: February 2015

The good people at the Carlsberg Fan Squad has teamed up with us, The 12elfth Man, to offer one of you lucky football loving folk a pair of tickets to the QPR vs West Ham game on 25th April.

If you don’t know about The Carlsberg Fan Squad, it is all about making football better for fans, and that includes making sure stadiums are full of proper fans. Now they’re out to make sure the punditry box is populated with them too!

Carlsberg has launched a nationwide search with talkSPORT to give one football fan their big break on national radio. The People’s Pundit championed by the Carlsberg Fan Squad will invite fans to showcase their punditry skills by swapping the terraces, pub or sofa, for the world’s biggest sports radio station.

Go on Sir Jeff!

Jeff Stelling

Fans can upload a video entry showcasing their skills to or via Carlsberg’s People’s Pundit Vauxhall Movano as it tours the UK visiting pubs and stadiums around the country.


All you need to do is follow us on twitter and retweet this tweet. Dead simple.

Competition closes on Sunday 1st March – hopefully it will help beat the Monday blues.

Prize is the tickets – you’ll have to make you’re own way there!

For more information on The People’s Pundit and to track the Carlsberg van on it’s journey around the UK follow @CarlsbergFooty and the hashtag #PeoplesPundit

In featuring the work of Everton and their brilliant We Are Chosen campaign recently, it was a bit of a treat to find the collaborative work between Only A Northern Soul and Everton in support of a couple of fixtures not long gone.

The first of two we’ve chosen to fixture comes from the Everton v Krasnodar Europa League game in December.

James Blakeborough of Only A Northern Soul helped describe how the creative came about:

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The idea initially came from the fact that Everton ahd qualified for the next round ahead of schedule and wanted to thank fans by lower prices for the last game. So I dug out plenty of shots the team clapping after the game to use obviously, it was a russian team so, constructivism was on the cards, but red was a no no, hence the colours and I added a bit of depth with the drop shadows, to literally lift things a bit.

Although The Toffees may have got knocked out of the FA Cup by West Ham, the supporting creative provided a tasty source of inspiration.

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James goes on to say:

I decided to reflect upon Evertons past glories in the cup, using photos that perhaps hadn’t been seen by too many. the game info and call to action were held in the silhouette of the cup which sits subtly within the artwork (everton in the cup! get it). Since 1886 is a reference to Everton’s first ever cup campaign. Unfortunately the team bowed out after only two matches (1 tie plus replay). Going out by the smallest of margins 9-8 on penalties to West Ham after
one hell of a game in the replay at Upton Park.

Absolutely top stuff. You can see more work from Only A Northern Soul here – looking forward to seeing more great work come out of Everton HQ – the We Are Chosen campaign, Umbros ‘Fabric of Everton’ Kit launch – there’s a lot of good coming out of the North West. As ever, a hub for creativity.


Laced up and donning the latest boots from the Tiempo family. These, the Tiempo Legend V Premium mark the legend that is Totti.

Nike’s Global Vice President of Football Footwear Max Blau has offered a little more insight into the design of this iconic boot.

• How key is the classic black look to the Tiempo Legend V Premium?

The classic black leather upper is certainly a nod to the boot’s heritage, while the chrome accents provide a modern touch. While different colorwaysof the Tiempo have appeared throughout the years, black is its traditional hue and seemed the most appropriate for this timeless version.

• What is it like designing a version of such an iconic boot for such an iconic player?

Athletes are always a powerful source of inspiration at Nike. Having a muse like Totti personalizes the challenge for our design team and results in tremendous creativity. You can see a lot of details on this boot that are clearly inspired by the athlete himself, from the fold-over tongue he prefers to the graphic we developed for the sockliner. 

• Tell us about the design details in this boot that play to Totti as an athlete?

At Nike, we design to the exact specifications of championship athletes.

In Totti’s case, that means starting with a classic black Tiempo, with a fold-over tongue – which is a detail he specifically prefers – and a soft, quilted Alegria leather. Tottitells us he prefers a boot with a soft leather upper that adapts well to the foot’s shape and ensures great touch on the ball – which makes the Tiempo Legend V Premium perfect for him.

• What does the Tiempo silo mean to Nike?

The Tiempo’s meaning to Nike is rooted in what it means to the athletes we serve. For decades, players have sworn by the Tiempo and been attracted to its classic and high-performing upper. Tiempo is not just a great boot, its evolved into a culture of players who pride themselves on great touch and mastery of the pitch. 

• The foldover tongue is a vintage Tiempo detail – how does it feel to bring it back to the boot for Totti? 

For Totti, the fold-over tongue never left as he has continued to specially request that over the years and we have specially made pairs for him with that tongue. It is great to see the Tiempo tongue back in this way for the public with a brilliant chrome finish in this limited-edition offering. 

• What performance benefits does premium leather deliver?

Quilted Alegria leather like we have in the Tiempo Legend V Premium provides a unique fit and touch that players love. It is soft, yet holds its shape. Players tend to really enjoy these boots and treat them with care. 




In beautiful fashion, Mizuno will be launching a rather incredible celebratory box set of the timeless classic – the Morelia.

Available exclusively via Pro Direct Soccer, this perfectly crafted hallmark of quality features the original Morelia, the Morelia II and the neo.

It’s a brilliant look at how packaging can epitomise the quality that lives inside.

Pro Direct Soccer will be holding an event to mark the occasion from their LDN19 store – we’ll bring you a round up from the event – watch this space.

See the box set and get it exclusively from Pro Direct Soccer here.

Nike’s relentless innovation ethos ensures the best boot is the next boot. But across the brand, there are treasured icons that stand the test of time.


First introduced as the Tiempo D in 1985, the boot has evolved significantly while remaining instantly recognizable to fans and players alike. One of its signature features, the oversized fold-over tongue, gained immense popularity after eight Brasil players wore it in the 1994 World Cup Final in California. The original purpose of the fold-over tongue was to provide a flat surface atop the laces for a better strike of the ball. As boots and laces evolved, this was no longer necessary and the iconic tongue was retired with the launch of the Tiempo IV in 2011.

Look at this for a legacy:




Nike packaging has long included the statement: “Engineered to the exact specifications of championship athletes.” One of those championship athletes in particular, Francesco Totti, has continued to request the iconic Tiempo tongue on his boots and Nike has delivered for him through the years. Now, with Totti as Nike Football’s muse, a limited-edition Tiempo Legend V Premium will be available that features the Tiempo tongue while honoring the player who wears it.




Totti has played his entire legendary career with AS Roma, becoming the club’s top goal scorer and its most-capped player. His reputation as a warrior inspired Nike’s design team to place a unique logo on the sockliner that incorporates Totti’s uniform number (10). The tongue and Swoosh of this boot also play off the warrior inspiration with a metallic aesthetic designed to mimic armor.

You cannot argue with a record like that – he is a hero, football through and through – a genuine legend.

Legend V Premium features exquisite craftsmanship and quilted Alegria leather. It is protected by Nike Hypershield and resists overstretch, retaining the Tiempo’s timeless shape and performance.

Three-thousand individually numbered pairs of the Tiempo Legend V Premium will be available on and at select retailers March 5.

Nike FC Spring 15 2

With spring in the ascendance and summer around the corner it gives us another chance to look at the feast of football design, culture and nostalgia that is Nike F.C.

The Spring 15 collection is now available featuring many a fresh product.

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Nike FC Spring 15

If you need a reminder as to what makes this collection SO good, I’d urge you to take a look at the book. It summarises the legacy, the players involved and contains heaps of bespoke art work and photography all supporting this undercurrent of footballing damn right glory.

Illustration, design, photography – all centered around football.

You can see the full book here by tapping this image below:


Here’s a snippet…

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You can find out more about the Nike F.C. Spring Collection here.