adidas x youtube – Behind the scenes at the World Cup

There’s no denying the presence of adidas at any major sporting event. Whether it’s a World Cup final or your local Sunday league. The objective of the brand is always consistent. Powerfully so too.

The World Cup in Brazil however, was the chance for adidas football to really show what they are about. To tell the story, utilise their innovative products and appeal to the wide spectrum of spectator.

You may remember the enormous online presence adidas invested in when in Brazil. Creating their own TV channel throughout the tournament, ‘The Dugout’ was regular viewing for me – really top stuff.

Thanks to Soccerbible who brought this one to our attention, we couldn’t help but share it too – YouTube have mapped the journey with a behind the scenes look at what goes in to creating the content marketing masterpiece that was the World Cup by adidas.