The world cup brought so much incredible creative work with it. One example that absolutely smashed this out of the park, taking it to a whole new level was that of 32 | 64 | 90.
In their words:
32 | 64 | 90 is an international creative showcase, featuring a curated group of 32 creatives from the 32 competing countries in this year’s World Cup. Representing their national teams, the creatives will produce original 90 minute artworks that document their nation’s journey through the tournament.
After each match, the artworks by creatives from the two competing nations are presented side by side documenting their team’s performance and fortunes. Match by match, in victory and defeat, triumph and disaster, the collected images from the 64 matches in the tournament will provide a unique creative expression of the ‘World Cup muse’ as it has visited each team, each country and each creative.
They did just that. And it was heroic.
Profiles on all the designers can be found here.
Here’s just some of the incredible art work that featured. Be prepared – there’s A LOT of incredible creative.
Most exciting is that there is a book in the works which has a forward from the uber talented Daniel Sandison. Watch this space for that one!