Nike is a brand dedicated to staying connected to its core. It’s consumers are fans as much they are players, coaches and supporters. Big on experiential thinking and do-ing, the brand has invested much time in creating events that showcase what it stands for.
You may remember all the work done at Phenomenal House in London. Which was exactly that. It gave 5-a-side teams a chance to put their ability out there on the small court and show their stuff. Same with the recent Boiler Room Fives. Another top mini tournament that was a perfect representation of the brand, it’s culture, it’s appreciation for all forms of artforms and above all – our beautiful game!
These kind of initiatives are happening all over the globe – even on Barges in Portland. For now however, it’s all about the good people of Russia as the brand launches ‘Nike Ice Kings’ – a tournament that focuses on the development of football on the streets of Moscow whilst focusing on fair play.
Delivered in beautiful fashion – it’s the art work that’s gone with it that captured our eye from the off. It’s beautiful.
Rizon Parein’s work whilst a collobration between creative genii AKQA and Nike – superb.
We’ll keep a look out for more info on the tournament but in the mean-time, you can visit Nike here.