Becks is still king. H&M Collaboration continues…

David Beckham. Probably all you need to write to be honest. The man is a legend. That goal against Greece pretty much sums up his character / brand and career.

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He is a hero to many and H&M has announced the expansion of its long-term relationship with the man. Creating a ‘Mordern Essentials’ collection – it’s not something that would normally be at home on the blog BUT the fact that this is a campaign that has been shot by director, Marc Foster, adds a whole new level of appreciation.

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Beckham commented on the collaboration:

“I am thrilled to continue and extend my collaboration with H&M by selecting my favourite pieces from this spring’s Modern Essentials collection. Each piece is a new wardrobe classic that will update every man’s spring wardrobe with great style. Marc Forster is one of my favourite directors – I can’t wait to reveal the new campaign with H&M,”.

Marc Foster is known for films such as Monster’s Ball, Finding Neverland, Stranger than Fiction, The Kite Runner, Quantum of Solace, and World War Z.

This is how he described working on this project:

“Most of us are familiar with David’s innate sense of style and design, however it was his acute eye for cinematic storytelling that struck me during the filming of this campaign. He doesn’t make H&M clothing look good, he makes it look great,”.

 

As for the collection itself.

Modern Essentials selected by David Beckham focuses on the important key pieces of the season, each updating a men’s classic in fresh fabrics, colours and fits for spring 2015. Key pieces include a linen bomber jacket; a white chalk-washed denim jacket; a car coat; a sharp linen blazer; a city-slick polo shirt and the perfect poplin white shirt.

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Meanwhile, David Beckham continues with a new Bodywear collection for spring including the perfect loungewear pieces; Henleys, raglan-sleeved shirts, crewnecks and a jersey vest. The collection is centred around navy blue, grey melange and broken white, with accents of orange red. Stripes appear as either trims or across whole garments to add a new classic twist. The collection is supported by a brand new print campaign, featuring David wearing selected looks from the David Beckham Bodywear collection, exclusively available at H&M.

Legend.

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