Nike has introduced three new shoe packs for kids with on and off-pitch options inspired by the wildly popular Nike Hypervenom performance boot. Again, that space where football moves over into lifestyle – always a great achievement.
Young athletes around the world who love the game of football want to celebrate that passion 24/7. On the pitch and off they want to proudly wear the colors of their heroes and their favorite teams. To give these young fans of the beautiful game a special way to display their commitment and style, Nike has created a special Hypervenom Collection that includes three packs of footwear for young athletes.
Each pack in the Hypervenom Collection features the lead colorway of the adult Hypervenom introduced at the same time. Every pack will include the Nike Hypervenom Phelon (FG) cleat; the Nike Free Hypervenom; and either the Nike Air Max 1, Air Max 90, or Air Max Command. Each versatile pack gives kids the ability to shine on the pitch, in the classroom and on the playground.
The first edition of the Hypervenom Collection is the Nike White Hypervenom Pack. The powerful white colorway is currently being worn on the pitch by some of the game’s very best players, including Brasilian and FC Barcelona offender Neymar.
Nike designers drew inspiration from the energy, atmosphere, and visuals of New Year’s Eve celebrations in Brasil when creating the look of the White Pack. White is the traditional color worn by Brasilians on New Year’s Eve. White is also an expressive color choice among footballers and is currently the second most selected hue on NIKEiD. The color contrast splashed along the Swoosh of the boots loosely mimics the way New Year’s fireworks cascade through the night sky.
The first edition of the Nike Hypervenom Collection for young athletes, the Nike White Hypervenom Pack, is available Dec.18 exclusively via nike.com and select retailers.