Archive

Monthly Archives: October 2014

PUMA has refreshed the evoSPEED 1.3 boot, releasing a sleek new black, white and pool green colourway. The evoSPEED 1.3 is an innovative lightweight boot that helps players optimise their performance on pitch by moving with greater speed and agility. PUMA’s star players including Sergio Agüero, Radamel Falcao and Antoine Griezmann will be wearing the new colourway on-pitch.

14AW_Sellin_TS_Q4_evoSPEED_onPitch (5)

The design and performance innovations of the evoSPEED 1.3 football boot combine to facilitate speed, every detail having been created with this in mind. Lightweight materials and the flexibility of the boot helps players manoeuvre the ball more effectively. Combined with increased control and grip thanks to the super thin microfiber, this is an ideal boot for quick strikers and midfielders who want to ensure the best control and touch of the ball, whilst keep a high pace around the pitch.

103008_03_soc_med_2

Comfort and stability have also been fully considered with the evoSPEED 1.3. The external midfoot cage wraps around the outside of the boot, providing stability for the player and a new optimised footbed helps give a snug fit for comfort.

103008_03_soc_med_1

PUMA player and Manchester City star striker Sergio Agüero said;

“This latest evoSPEED colourway is a more classic design, more like how football boots used to be. I like it a lot, PUMA have done a great job with it, and I’m looking forward to wearing it on the pitch. It’s been a really good start to the season for me, my fitness is good now and I’m scoring goals which makes me happy. There’s no doubt this evoSPEED boot helps me get the space I need to do that.”

103008_03_top

103008_03_det1

103008_03_det2

103008_03_lateral_3d

The new black, white and pool green evoSPEED 1.3 is available in-store and online at Pro Direct Soccer from 1 November 2014. A full collection of training apparel, goalkeeper gloves and other accessories will also be available. For more information, follow @PUMAFootball

So this may be rolling back a couple of months but for me it’s a campaign that’s still giving.

Always a big fan of the creative execution umbro seem to master, ‘Fabric of Everton’ is testament to that.

They go to the heart of Everton fans, staff and players. Expressing what the kit and club means to them. Each are woven into its history.

IMG_6251.JPG

IMG_6250.JPG

IMG_6252.JPG

IMG_6249.JPG

Simple in its concept but striking in its storytelling. This video encompasses the campaign.

 

But these stories are quite remarkable.

Kitman, coach driver, genuine fabric of Everton – Jimmy Martin.

 

Painter, decorator, genuine fabric of Everton – John Manville.

 

Outside right, legend, genuine fabric of Everton – Tom Gardner.

 

Incredible.

IMG_6253.JPG

It’s a beautiful campaign that really will resonate with fans. There are so many fantastic people that make football what it is, it’s vital that those stories are celebrated. Football in its purest form.

Big fan.

So, as we’re pretty obsessed with all things Mercurial Superfly. We knocked this up…

superfly2

More to the point thoug, this video is pretty incredible.

With El Clasico on the horizon, Nike have gone for it with the launch of the latest CR7 Mercurial Superfly collection.

If the boots weren’t awe-dropping enough, the supporting artwork and creative wizardry has been on a whole new level.

Nike describes this video in the following way:

See the planet’s most feared attacker take explosive speed to unbelievable heights. Watch Cristiano Ronaldo’s incredible journey to El Clásico.

We’d add to that.

It’s F-wording sublime.

 

Tie-ing this in with a bit of experiential / guerilla style work in the streets of Madrid (we’re on the hunt for imagery), this celebration of innovation and football creativity is indeed out of this world.

Winter is coming and with that, we go back to those rather smart and dazzling footballs.

Ho14_Ordem_Hivis_LFP_Macro_Pattern_PR_original

Nike, the official ball supplier to three of the biggest football leagues in Europe — Barclays Premier League, Serie A TIM and La Liga BBVA brings it’s offering in the shape of the Nike Ordem Hi-Vis.

Ho14_Ordem_Hivis_LFP_Macro_Official_PR_original

Dubbed as the most innovative, technologically advanced and aerodynamically tuned ball to date it excels in meeting the demands of a game that is more technologically advanced than ever.

Ho14_Ordem_Hivis_PL_Macro_Logo_1_PR_R_original

Built for the next generation of footballers, the Nike Ordem Hi-Vis ball offers optimal touch with new fuse-welded panels, unprecedented flight control with new aerodynamic Nike AEROW TRAC grooves and maximum visibility with Nike RaDaR technology.

Ho14_Ordem_Hivis_PL_Macro_Logo_2_PR_R_original

The ball is designed for a highly sensitive feel and explosive response off the foot. It consists of 12 fuse-welded panels in a three-layer casing system, and a poly-blend wrapped, free-floating carbon latex bladder.

The Nike Ordem Hi-Vis features Nike AEROW TRAC grooves, Nike Football’s newest proprietary innovation. The grooves are engineered to grip and channel the air to produce the truest trajectory and most consistent flight, which help ensure stability and accuracy in mid-air.

Ho14_Ordem_Hivis_Serie_A_Macro_Logo_PR_R_original

Ho14_Ordem_Hivis_Serie_A_Macro_Ordem_PR_R_original

The Nike Ordem Hi-Vis winter ball for the Barclays Premier League, La Liga BBVA and Serie A TIM will debut from this weekend and is available now at nike.com and in stores.

All this Ordem talk just reminds me of just how flippin awesome this collaboration between Nike and the good folks over at Pickles was.

In striking fashion, the latest edition of PUMA’s most powerful football boot, evoPOWER has been unveiled today.

Q4 evoPOWER on Pitch (6).

What’s more, the prominent pool green, white and grenadine colourway will be worn on pitch by Cesc Fabregas exclusively this weekend. All other PUMA evoPOWER players including one Mario Balotelli, Diego Godìn, Nemanja Matic and Dante will be following Fabregas’ lead the week after and move into the new boots.

Q4 evoPOWER on Pitch

PUMA’s evoPOWER boot takes its inspiration from the natural flex movement of a human barefoot when kicking a ball, and allows the player to bend the foot almost naturally. Designed to enhance the true shooting ability through a clean kicking surface and a spine in the outsole that allows the foot to move more freely, it enables the player to shoot with maximum power and accuracy. Optimum support is given through a strategically placed external cage and the lightweight outsole, creating the perfect balance between stability and flexibility.

Q4 evoPOWER on Pitch (2)

Q4 evoPOWER on Pitch (3)

Cesc Fabregas commented on the new boots, “It is always a great honour to be the first player wearing a new boot, so I am very pleased that PUMA gives me the chance to present their latest work to the world this Sunday. It is an important and big match for us against Manchester United, and I hope the boots support me to perform well. Every point counts already and we want to establish our position at the top of the table as much as possible, especially against a big opponent like United.”

Q4 evoPOWER on Pitch (4)

Q4 evoPOWER on Pitch (5).

The new pool green, white and grenadine evoPOWER will be available globally in-store from Saturday, 1st November. A full colour matching collection that features apparel products, indoor sports footwear, and accessories like shin pads and balls, launches simultaneously to equip sportsmen and women perfectly with the latest gear. Pretty tasty stuff!

You can grab yours, here (from 1st Nov).