The ‘Fabric of Everton’ by Umbro

So this may be rolling back a couple of months but for me it’s a campaign that’s still giving.

Always a big fan of the creative execution umbro seem to master, ‘Fabric of Everton’ is testament to that.

They go to the heart of Everton fans, staff and players. Expressing what the kit and club means to them. Each are woven into its history.

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Simple in its concept but striking in its storytelling. This video encompasses the campaign.

 

But these stories are quite remarkable.

Kitman, coach driver, genuine fabric of Everton – Jimmy Martin.

 

Painter, decorator, genuine fabric of Everton – John Manville.

 

Outside right, legend, genuine fabric of Everton – Tom Gardner.

 

Incredible.

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It’s a beautiful campaign that really will resonate with fans. There are so many fantastic people that make football what it is, it’s vital that those stories are celebrated. Football in its purest form.

Big fan.

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