Mercurial Superfly CR7: CR7 in “Out of this World”

So, as we’re pretty obsessed with all things Mercurial Superfly. We knocked this up…

superfly2

More to the point thoug, this video is pretty incredible.

With El Clasico on the horizon, Nike have gone for it with the launch of the latest CR7 Mercurial Superfly collection.

If the boots weren’t awe-dropping enough, the supporting artwork and creative wizardry has been on a whole new level.

Nike describes this video in the following way:

See the planet’s most feared attacker take explosive speed to unbelievable heights. Watch Cristiano Ronaldo’s incredible journey to El Clásico.

We’d add to that.

It’s F-wording sublime.

 

Tie-ing this in with a bit of experiential / guerilla style work in the streets of Madrid (we’re on the hunt for imagery), this celebration of innovation and football creativity is indeed out of this world.

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