Introducing the new and rather beautiful Cristiano Ronaldo Mercurial Superfly CR7.
Set to hit the biggest stage this weekend in madrid. It’s only el classico isn’t it! Featuring the classic black Mercurial Superfly silouette with a shimmering twist, it’s available in high and low-cut versions.
This video is stunning.
“Our team was really inspired by the idea of taking a classic color and making it look totally new,” said Max Blau, VP Global Football Footwear. “What we’ve done here is create a completely new way to look at black. This boot should set a new bar on-pitch.”
King of speed, Ronaldo described the boots as being “well-suited for me because they’re elegant, beautiful, and they really shine in a new and different way,” he went on to say, “I’ve always liked trying out new boots, new collections, new colors. Obviously it’s a special game against a big team this week, and I’m excited to play in boots that I feel so good in.” Everyone loves a new collection, that’s for sure.
The shimmer effect of the new Mercurial Superfly CR7 is created through a new iteration of NIKESKIN technology
“We knew we wanted to create this shimmering effect on-pitch, and do something that would really stand out in the sun or under lights, but it took us many iterations to get it just right,” said Blau. “The idea was inspired by Cristiano,” added Blau.
“His technical ability makes him the best attacking player in the game, and the way he shows up in big matches and really shines, is what makes him the best there is.”
The Mercurial Superfly CR7 is also built specifically for speed.
With a dynamic fit collar that locks down the player at full speed, the micro-textured Nike Flyknit upper provides a barefoot-like feel that gets the foot closer to the ball and closer to the ground for increased control. A highly responsive carbon-fiber plate is designed to further provide explosive speed in all directions.
The CR7 brand is a beauty – big fan of this little number that’s gone with the collection. Neon goodness.
The Mercurial Superfly CR7 and Vapor X will be available to purchase exclusively through the Nike Football App for iOS and Android starting Oct. 23, and more broadly through nike.com on Oct. 24. The full CR7 collection will be available at nike.com beginning Nov 6.