Made to Measure – Pro Direct Soccer x Pantofola d’Oro at LDN19

Pantofola d’Oro is a majestic brand. The epitome of class. Quite literally Pantofola d’Oro translated means ‘Golden Slipper’.




The brand, in its current, footballing form was created by Emidio Lazzarini, the name being coined by Juventus legend John Charles when he commented …”This isn’t a boot, it’s a slipper, a golden slipper”.

In a celebration of such heritage and craftmanship, Pro Direct Soccer, proud advocates of Pantofola d’Oro are holding a day long event at their LDN19 concept store (19 Fouberts Place, Carnaby, London) on Saturday 18th October.


It’s a one of a kind event, one for the biggest fans of football culture.

Here’s an interview with Kim Williams, Pantofola d’Oro Chief.

Last year, Pro Direct Soccer visited the Pantofola d’Oro workshop – beautiful isn’t it.

Hand crafted, made to measure beauty. Football in it’s purest form.













You can get your hands on a slice of this stunning brand here.

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