Inter Miami – A stunning concept from Diego Guevara.

So Davey Becks. Here is your dream, on a plate. Now go speak to Diego Guevara because he’s mapped out your vision in stunning fashion.

Another one of those moments for me when I stumble over something and gawp for a little while this one, so apologies if at all gushy.

There was obviously a lot of hype around the announcement from Beckham HQ that he would activate that clause which meant he could create his own team as part of the MLS.

TheeBlog-DiegoGuevara-MiamiFC_Cover 12elfth man

For those actually in the thick of it over in Miami, well they’re still waiting for it to come to fruition. I’m sure it will but in the mean time one uber talented designer took it upon himself to map out what this team might just look like.

Starting with a pencil and paper, Diego mapped came up with a number of logo ideas before taking it to digital. He’s researched, developed and designed.

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Even showing the influences used in this hypothetical team and brand, Inter Miami.

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Breaking down this brand at each point showing its development is done in fine fashion.

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And this dynamic logo comes together…

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Taking it to another level, kits mocked up, brand guidelines and a whole lot more.

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This is a great demonstration as to how a brand develops.

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Brilliant isn’t it. I’d urge you to take a look at the full body of work here. Tremendous.

So much time for this. Also give Diego’s blog Thee a look.

3 comments
  1. Juancarlos rodriguez said:

    Seems pretty neat to see all this, and the uniforms are unique and well selected. If this franchise is accepted, let me know so I can try out!!

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