The match day programme is something constantly evolving / being reinvented. It is a direct line between a club and it’s fans. In many ways, it is symbolic of a relationship between fans and club and along with that, it demonstrates how much respect a club has for its image.
Much like the magazine industry, you do wonder how much of a decline the match day programme may have endured while digital channels become ever present. There is still obviously a demand for the tactile nature of print media. Adding value is key.
Up and down the country, there are plethora of beautiful football programmes – it is a market of mass differentiation and colour. There is one club that stands out from the rest in creating a product of substance and beauty – AFC Bournemouth have taken theirs to another level.
‘Matchday’ resembles a high end coffee table magazine from the outside.
Inside however, it’s not just the gloss, it is indeed designed and art directed in fine fashion but equally the content is rich and qualitative.
It even features a vintage programme from the same fixture, from years gone by.
A quality paper stock, spot UV and an all round beautiful package.
It doesn’t stop there either. Each issue of Matchday comes with a large double sided poster of a cherries legend.
Top work by all involved. Very much setting a benchmark whilst giving their fans something with great value. At £3 it is a steal and having travelled all over watching football – it’s up there with the best of them. No question.