‘Matchday’ by AFC Bournemouth

The match day programme is something constantly evolving / being reinvented. It is a direct line between a club and it’s fans. In many ways, it is symbolic of a relationship between fans and club and along with that, it demonstrates how much respect a club has for its image.

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Much like the magazine industry, you do wonder how much of a decline the match day programme may have endured while digital channels become ever present. There is still obviously a demand for the tactile nature of print media. Adding value is key.

Up and down the country, there are plethora of beautiful football programmes – it is a market of mass differentiation and colour. There is one club that stands out from the rest in creating a product of substance and beauty – AFC Bournemouth have taken theirs to another level.

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‘Matchday’ resembles a high end coffee table magazine from the outside.

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Inside however, it’s not just the gloss, it is indeed designed and art directed in fine fashion but equally the content is rich and qualitative.

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It even features a vintage programme from the same fixture, from years gone by.

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A quality paper stock, spot UV and an all round beautiful package.

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It doesn’t stop there either. Each issue of Matchday comes with a large double sided poster of a cherries legend.

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Top work by all involved. Very much setting a benchmark whilst giving their fans something with great value. At £3 it is a steal and having travelled all over watching football – it’s up there with the best of them. No question.

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