We stumbled across this rather nice work by London based agency Clinic as they helped put together the season ticket art work to support the sales of Southampton FC 14/15 season tickets.
In their words:
Focusing on a creative concept called ‘Home & Heart’, we launched an emotive campaign designed to communicate how fan support has been essential to the progress made by Saints – inspiring them to keep making that difference by buying tickets for games in the coming season.
As part of the campaign, we ran a competition in which fans sent in their own Saints stories – the best of which were published in an exclusive photographic book to form the focal point of 2014/15’s Season Ticket packs. By creating an emotional connection, we were able to turn this marketing campaign into an opportunity to show the fans how important they are to the club they love.
It’s all rather beautiful. Big fans. See more about clinic here.