For a while we’ve looked on in awe in what adidas have been creating with the help of a wealth of innovative people.
Recently, they took to Paris to host the Underground Football Club.
It is the epitome of football culture and football cool.
They describe it as:
The Underground Football Club is the first tournament dedicated football teams and spectators from only creative environments
We’d argue that you can make any environment a creative one, whatever profession but we know what they are trying to say. Football is not elitist. It’s full of talented folk and this is a celebration of that.
This video is a must watch:
We share their vision. Check out more videos here.