Brisbane Roar and Umbro have teamed up for the clubs latest kit.
What’s more, the club have taken the opportunity to unveil a fresh crest / logo / badge.
Taken from the clubs website, this is a great insight behind both the rationale and execution:
Managing Director Sean Dobson explained the new crest reflected the club’s quest for future success while embracing the rich history in its first decade of existence.
“As a football club, we recognise the importance of acknowledging our history, both the trials and the successes, in order to develop into a stronger organisation,” he said.
“The brief was to come up with a club crest that highlights the elements of a traditional football club while maintaining our strong identity.
“It was made very clear to us that our members were not interested in changing our name or the colour orange.”
On the new club crest, the iconic lion has been retained in the form of a full body to reflect the importance of a wider club community that includes members, fans, the city of Brisbane and the state of Queensland – not just the team.
Top work, that!