The Genealogy of Innovation – Nike x Golden Wolf

Being admirers of the work the guys over at Golden Wolf do, it was an absolute dream to see this project come about.

Helping bring the Genealogy of Innovation campaign to life, this film tracks the evolution of Nike’s designs – each a game changer in its own right. 43 years of pioneering product design, beautifully curated in under 2 minutes.

 

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Great work gang – the animation is flippin’ beautiful.

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