Monthly Archives: August 2014

Celebrating the launch of the adidas Predator Instinct a four day event is being held in London which sees adidas give hundreds of fans a unique opportunity to test their football skills in a bespoke life size video game arena within which a team of hunters armed with a laser gun will stalk their prey…




The live event experience is designed to combine two of the 14-19 year old core audiences’ loves – football and gaming, testing those instinctive skills that simply cannot be taught within a fully immersive real to life experience. It’s a smart strategy.




The game consists of two levels, both different in design and difficulty, where you must avoid losing lives by keeping close control and keeping the ball away from the hunters laser tracking you as you make the journey through the course designed to dis-orientate you, through a full lighting set and smoke filled environment. Against the clock, you defeat the enemy and finish the level by getting the ball into their HQ.


predator the game 2

predator the game 6

So if you’ve seen some of the pictures dotted around the old WWW that’s what it’s all about. Moreover, for us it gives us a chance to share the appreciation of the experiential side of things – clearly a lot of thought has gone into the composition. We do like a geometric shape.


The #PredatorInstinct live event forms part of a campaign to mark the 20th Anniversary of the world’s most iconic boot- the adidas Predator, which has been worn by some of the best players in the game, from Beckham and Zidane through to Gerrard and Raul.

In fine fashion adidas have unveiled the Official Match Ball of the UEFA Champions League 2014/2015. The adidas Finale 14 was officially revealed as the ball to be used on-pitch throughout the Group Stages of what is deemed as the most important club football competition in Europe.

new champions league football design 12elfth man 1

With the design of this season´s ball adidas is once again pushing boundaries: it is the first ever in UEFA Champions League history to clearly distinguish between the left and right sides. While the overall design continues to be uniform, the dual approach represents the rivalries between the competing teams in this year’s tournament, with coloured panels facing off in explosions of solar red and solar gold coloured shapes with a black background. The design of the ball highlights the moment of impact between two teams when meeting each other on the pitch.

new champions league football design 12elfth man 2

new champions league football design 12elfth man 3

The adidas Finale 14 Official Match Ball features an outer coating texture designed to provide optimal grip at the point of impact. The famous thermally bonded star panel design on the match ball, based on the design of the UEFA Champions League logo, provides a seamless surface and, as such, a truer flight.

new champions league football design 12elfth man 4

It looks rather stunning to us!

Sorry Man Utd fans but you’ve gotta hand it to MK Dons. They well and truly took a team with plenty of top flight experience to the cleaners.

In celebration of the 4-0 drubbing, MK Dons kit manufacturers, Sondico helped mark the occasion with a tongue-in-cheek dig a Louis Van Gaal’s Old Trafford giants.

Sondico at Old Trafford

Dave Newbury, Head of Brand Marketing for Sondico, said:

“We’re really proud of the MK Dons lads. It was an unbelievable result so we thought we’d help the players and fans extend the celebrations to Old Trafford. Man Utd are a great club and they’ll no doubt bounce back but MK Dons have pulled off a giant killing so I’m sure they won’t begrudge us a bit of fun at their expense. We wish MK Dons the best of luck in the third round.”

Sondico at Old Trafford

Good on ’em. One hell of a quick, reactive campaign. A job very well done.

Wow. The releases from PUMA recently have been dressed in utter class. This addition, the PUMA King Lux 24c is no exception to the rule. In fact, it betters it’s predecessors.

puma king luxury edition (5)

The most exclusive and expensive boot ever produced by PUMA, there are just 99 pairs available globally.

puma king luxury edition (6)

puma king luxury edition (8)

puma king luxury edition (11)

puma king luxury edition (14)

puma king luxury edition

The boot combines a k-leather upper with a heel counter that contains genuine flakes of 24 carat gold. Seriously sophisticated.

puma king luxury edition (1)

puma king luxury edition (2)

The boots are exclusive to Pro Direct Soccer and the RRP is a cool £250.

Boots for the cultured player.

Fine photography here as the some of the Real Madrid players get to wear their new 3rd kit on the pitch for the first time. Really is a smart kit.

Real Madrid Launch Their New 3rd Kit

Real Madrid Launch Their New 3rd Kit

Real Madrid Launch Their New 3rd Kit

As well as that, it gives us another chance to showcase those stunning, limited edition adidas adizero f50 boots created by Yohji Yamamoto and our post earlier today.










Such rich and vivid colours, these boots are unbelievably special.