Following on from the hugely successful – and damn right brilliant, Forever Blue campaign which launched the new 2014/15 home shirt in April and the new away shirt in June, adidas and Chelsea Football Club have today revealed the third kit for the forthcoming season.
The new shirt offers a fresh, youthful design that includes the first use of dark navy since 2009/10 when Chelsea won the Premier League and FA Cup double, the only other time the club have worn a dark blue strip.
The shirt features a sound wave graphic on the front, a design which symbolizes the volume of support from the fans at every away game. A nice touch and smart execution I reckon.
The new shirt will be the lightest Chelsea third shirt ever produced, featuring the latest in adiZero lightweight technology and an electric blue, adidas Powerband across the upper back to aid stability. That is wearable tech at it’s finest!
The new kit is available at www.chelseafc.com/foreverblue to pre order now.