Sneaker Freaker x Nike

Get strapped in fellow purveyors of beautiful design. The good folk at Sneaker Freaker magazine is marking Nike’s recent Genealogy of Innovation exhibition by publishing a retrospective 200+ page guide book – What’s more, it’s stunning.

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Very much showcasing the journey that the Nike brand has embraced, the story begins in 1971, when Phil Knight released ‘The Nike’, the very first shoe to bear a Swoosh.

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Appropriately enough, given it’s a tournament year, ‘The Nike’ was actually a football boot, a curious fact that is not widely known.

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The core of the anthology is an in-depth study of 200 game-changing Nike shoes and football boots, which illustrate how Nike’s modern football innovations such as the Magista and Mercurial Superfly have been shaped by Nike technologies developed over the past 40 years.

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It’s elements like this that have helped the brand become absolute kings of innovation. As well as understanding the customer, they embrace the creativity of their work force and let them lead. It’s meant the world has been given a showering in pioneering products while athletes have the tools needed to perform at the highest standard.

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Raiding their extensive archive for vintage Nike print advertising, Sneaker Freaker also unearthed rarely seen prototype and Nike design sketches.

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Great focus should be on the extensive interviews with Nike designers including Tinker Hatfield, Martin Lotti, Nike Football Creative Director, and Denis Dekovic, Nike Football Design Director, offer an insider’s look at how these projects come to fruition.

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That is information of the richest quality in my opinion.

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The book follows hot on the heels of the success of Genealogy of Innovation exhibitions that appeared at Nike’s Phenomenal House spaces in Paris, London and Berlin earlier this summer. The online experience can also be found !>> HERE <<! Please spend some time on that site won’t you? It’s one hell of a beautifully presented history lesson.

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Unfortunately, The Genealogy of Innovation book will not be available for sale, but Sneaker Freaker magazine are running a competition to win copies of the book at www.sneakerfreaker.com/win

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