Nike Football dominated the digital landscape globally before and during the tournament in Brasil. Now, as attention begins to move to the start of the domestic seasons, Nike Football launches a new digital and mobile application that will feature the best of the world’s leading football brand in one place.
Take a look at this video – it’s smart:
The Nike Football app allows players to create matches, banter with friends and teammates, and be the first to access exclusive Nike product. Vitally, the app will also be a gateway to the professional game through the Nike Academy – the U.K.-based academy for young players, based at St. George’s Park National Football Centre — which gives its players a route to the pro game through fixtures against leading clubs.
From its launch, the Nike Football app will be the only way to earn a place at the Nike Academy via registration for all Nike Academy-related trial events.
The Nike Football app features custom football emojis within its chat feature to extend the dressing room camaraderie, and uses geo-tracking technology to allow members to set up matches around the world.
The app allows players to create their own micro-communities with the “Crew” feature, staying connected to their friends and teammates and making sure they never miss a chance to play. Using the “Play” section, members can set up a time and location for a game or kick-about and track who is in.
Aesthetically, the app is beautiful – it’s a brilliant way of building a community and is worth downloading. Give it a go, tell your mates and see if you can use it to organise a kick about.
Innovation should always be championed.
The Nike Football app is available on iOS and Android. Get it from the app store here.